Features
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Boating United revamps website, grows advocacy through grassroots effort
In Boating Industry’s 2015 outlook survey, 79 percent of respondents listed government regulations as very or somewhat important to their…
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Economic Snapshot: Unemployment drops to 5.6 percent, small business optimism highest since 2006
With unemployment continuing to fall to record-breaking numbers and small business optimism at an eight-year high, it’s hard not to…
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jonathan.sweetJanuary 14, 2015
The new Congress and what it means for boating
With the 114th Congress taking office this month, it’s time for issues new and old to take center stage again.…
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Nicholas UptonJanuary 12, 2015
Q&A with John Pfeifer, president, Mercury Marine
The last year has been very eventful for Mercury, with the introduction of its first purpose-built sterndrive engine in 2014,…
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Nicholas UptonJanuary 8, 2015
Social Proof: The missing link to a more profitable 2015
As I covered the 24/7 Selling Machine, you heard me talk a lot about the use of testimonials or what…
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Economic Snapshot: Full employment by 2016?
Let’s kick off 2015’s economic coverage with some good news, shall we? To start, we’ll look at private sector employment.…
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Nicholas UptonJanuary 6, 2015
Why you are losing sales in today’s boat sales world
We were talking about the components to a 24/7 Selling Machine when I ended last time (with the Shock &…
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Kelsey LarsonDecember 31, 2014
2015 Industry Outlook
From optimism to confidence Even though boat sales bottomed out in 2011, even though the boating industry has continued to…
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Kelsey LarsonDecember 31, 2014
2015 Challenges & Solutions
Industry leaders share their thoughts on the top issues facing the boating industry this year To go beyond the numbers,…
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Kelsey LarsonDecember 31, 2014
2015 App Directory
With a special nod at productivity, these apps were curated for boating businesses and boaters alike to get the most…
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