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In This Issue

2018 Best in Class: Best Service Department

Regal & Nautique of Orlando Orlando, Fla. Though often tucked in the back or corners of a dealership, a healthy, well-staffed and efficient service department remains a crucial piece to any successful boat dealership. With the hire of a new, highly experienced operations manager in 2017, the service department became a key focus area for Regal & Nautique of Orlando. The ...

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2018 Best in Class: Best Digital Strategy & Website

Boulder Boats Henderson, Nev. Boulder Boats owners Kristina and Stuart Litjens consistently stress having a measurable and repeatable sales process.  At the heart of their trend-setting dealership strategy is an aggressive digital marketing and website effort that’s grown exponentially.  From its headquarters in Henderson, Nev., this Top 100 dealership has organically grown its social media platforms; in 2017, the dealership’s ...

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2018 Best in Class: Best Training & Benefits

Parks Marina Okoboji, Iowa Each year, Parks Marina makes many small and large updates, changes and improvements, with the ultimate goal of enhancing the customer experience while increasing profitability. At the core of that effort is an ongoing dedication to employees. According to CFO Darren Anderson, the Parks Marina team realizes that the dealership is no longer simply in the ...

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2018 Best in Class: Special Recognition

Special Recognition – Fire Response Vallely Sport & Marine Bismarck, N.D.  Disasters can strike anywhere and the financial cost to individuals and businesses can be staggering.  Vallely Sport & Marine suffered a July 2017 dealership fire that destroyed its Minot building and about $1 million in inventory. Sixteen months later, the only Top 100 dealer in North Dakota has come ...

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2018 Best in Class: Best Marketing

Russell Marine Alexander City, Ala. In today’s world of endless variety, Russell Marine takes a multifaceted approach to planning its marketing strategy for the year. First and foremost, Russell Marine consistently researches the needs and desires of boating consumers in the area. From maintaining personal relationships with local boaters, to staying up to date on market share information, and everything ...

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2018 Best in Class: Best New Idea

Futrell Marine Hot Springs, Ark. Boat shows have been considered a key point on many dealership’s marketing plans for years, and for many that remains true. However, most dealerships realize that boat show attendance is not what it once was. Futrell Marine of Hot Springs, Ark. took that realization and moved to try something new to keep the boat show ...

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2018 Best in Class: Best Customer Service

Buckeye Marine Bobcaygeon, Ontario At the forefront of any successful dealer is a particular emphasis on customer service. Canadian dealer Buckeye Marine operates with a motto of “We Care” to prove to customers that they come first. In 2017, the dealership went as far as to create a brand new Customer Experience position at the dealership, to ensure all customer’s ...

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Leveraging digital marketing expertise

Experts explore marketing evolution at IBEX summit Boating industry digital marketers continue to hone their craft and understand the importance of providing effective user interaction. Making better and faster decisions with data is a mission-critical task for industry’s digital marketers, who are digging into multiple data sources to mine metrics that improve the bottom line. Earlier this year, Boating Industry ...

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Management systems build better business

Software vendors address integration, dealer needs Dealers can expand their business bottom line by paying close attention to software upgrades that can expand revenue streams.  Boating Industry recently surveyed consultants and industry experts for suggestions, tips, and strategies that can be used when it’s time to consider a computer-based management system change.  We asked about new software applications for the marine industry, ...

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