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In This Issue

At the helm: U.S. Interior reorganization is welcome news

In late August, U.S. Interior Secretary Ryan Zinke stole a historical page from John Wesley Powell’s book in issuing a reorganization plan that will divide the agency into 12 regions. Powell was a U.S. soldier, geologist, explorer of the American West, professor at Illinois Wesleyan University, and director of major scientific and cultural institutions.  Powell served as second director of ...

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2018 Boating Industry Movers and Shakers

The 8th annual Movers & Shakers Awards recognize leaders who haven’t been afraid to take chances in rethinking the way they do business, while embracing the challenges facing the marine industry. These leaders are people whose initiative and drive shake up and better their companies and the entire industry. From product entrepreneurs to advocacy champions to leaders who continue to ...

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2018 Boating Industry Bold Moves

By Adam Quandt We've profiled our four 2018 Movers & Shakers finalists, however many other industry leaders continue to push and work to grow the boating industry across all segments. The six leaders below are making bold moves to advance boating by growing its customer base, improving technology, bringing industry stakeholders together and raising the bar of professionalism for the ...

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40 Under 40

40 trendsetters who are leading the boating industry  Boating Industry’s annual profile of the best young leaders in the marine industry highlights a unique group that stands out from their boating peers.  This year’s group represents an impressive cross-section of talented industry individuals who serve associations, manufacturers, marinas, and dealers.  These individuals were selected for their numerous accomplishments so far – ...

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Nautical Ventures: Success in the dare to be different

With the unofficial tagline, “We sell everything from kayaks to cruise ships,” you know something different is happening within the Nautical Ventures Group. Despite being somewhat new to the Top 100, earning its first Top 100 accolades in 2016, Nautical Ventures has used being a little different than the traditional dealership to launch itself into success. “We believe our efforts ...

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Ethanol still presents an industry challenge

Technician shortage also addressed in survey Congress and the Trump Administration are currently exploring ways to reform the U.S. Environmental Protection Agency’s Renewable Fuel Standard. There are a number of alternatives being discussed, all of which will have a significant impact on the recreational boating industry. Will E15 be expanded in the fuel supply? Will better alternatives like biobutanol be ...

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Deflecting the next downturn

Asset plan analysis is critical before times get tough. Boat and marine product sales plunged deep underwater during the recession, but the industry has roared back in recent years with consistent market growth.  It’s never too early to implement strategies for keeping ahead. Managing key asset metrics and eliminating silent drags on your business now can create maximum efficiency and ...

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How the best dealers manage turns

Over the last decade the boating industry has seen both sides of the inventory challenge.  In the 2007-09 period, we saw dealers stuck with way too many boats when the housing market – and then the rest of the economy – crashed. With dealers dropping left and right and consumers defaulting on loans, excess inventory and repossessed vessels flooded the ...

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The digital marketing strategy every dealer, broker and manufacturer should be using in 2018

Have you ever been on the Internet and noticed ads following you around everywhere you go? Then, you remember you’d been searching for that exact thing or visited that company’s website. It happens virtually every day. What is it, you ask? The technical term is re-targeting (Facebook/Instagram) and re-marketing (Google Display Network). Imagine someone visits your website and views your ...

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Freshwater focuses on consumer-driven innovation

Freshwater fishing remains a critical market segment within the boating industry. Recent data from Statistical Surveys confirms that the market continues to exhibit solid growth in the single digit range.  According to SSI, sales of new retail registered outboard-powered aluminum fishing boats in the U.S. increased from 61,000 in 2016 to 62,000 in 2017.  Total freshwater fishing, which includes aluminum ...

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