In This Issue

Margaret Podlich of BoatUS named 2014 Darlene Briggs winner

Margaret Podlich, president of BoatUS, was named the 2014 Darlene Briggs Woman of the Year award winner at the Marine Dealer Conference and Expo, held on November 16-19, 2014. Podlich is the 29th recipient of the award, which is presented annually to an outstanding woman who is actively involved in the marine industry. Podlich was named president of Boat US ...

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Maximizing ROI in the off season

There’s an expression that I’m sure you’ve all heard before: “You can’t teach an old dog new tricks.” I hate that expression. And I hate it more and more as I get older. Don’t get me wrong, I’m okay with aging. I don’t mind the few white hairs on top of my head. But don’t tell me that because we’re ...

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Opportunities in boat clubs, sharing

Creating synergies and new profit centers Not long ago, boat rental was seen as the competition of boat dealers. But in the shadow of the great recession, drastic changes have brought clubs and rentals into the realm of traditional boat dealers and stakeholders. That novel alliance has created new synergies for the dealer and has raised the profile of non-standard ...

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At the Helm: Your New Year’s resolution

At a certain point in life, most people stop making New Year’s resolutions. The old “I’m going to lose weight/stop smoking/exercise more” tend to lose their charm, especially as they fall apart sometime before February 1. Even with that in mind, I’m going to urge you to make a New Year’s resolution for your business – and that’s one of ...

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