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In This Issue

Regal & Nautique of Orlando: Hometown focus with a big impact

In a state full of boat dealers as far as the eye can see, Regal & Nautique of Orlando continuously strives to lead the pack. Regal & Nautique of Orlando’s sole location resides just off of Florida’s well-traveled Interstate 4 in Orlando. The dealership’s 6,000-square foot facility located in the center of the property features a reception and sales office, ...

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How to harness the power of online video

When was the last time you watched a video online? Based on recent stats, the answer is likely within the last 24 hours. Over 500 million hours of video is watched on YouTube every day, with another 100 million hours on Facebook.   So, how can you turn those views into revenue for your boat business.  A client of mine ...

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Your role in your employee’s happiness

It's long been clear the importance a supervisor plays in employee’s happiness. A bad one will drive good employees away and a good one will keep people happy. It’s more important than salary or almost any other factor in keeping your best workers. A new study from the National Bureau of Economic Research underscores the outsized role that a supervisor ...

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At the helm: Industry needs more lapsed boater research

Boating industry researchers continue to shed new light on the importance of tracking lapsed boaters as a potential return-to-market segment.  During the Second Annual Grow Boating Marketing Summit presentation at this year’s International BoatBuilders’ Exhibition & Conference, Jack Ellis, managing director at Info-Link Technologies, Inc., estimated there are 5 million to 10 million lapsed boaters, individuals who have previously owned ...

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Millennial buyers grow as a concern

Diversity still lags as industry issue The industry has continued concern about its potential success in capturing a larger share of younger buyers as a new market segment as opposed to increasing its number of non-white buyers, according to the latest Boating Industry reader survey. We surveyed print and digital products readers in August to find out more about their ...

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Interior suppliers deliver innovation

Market strategies serve boat building clients Interior suppliers are refining their efforts to push new products and serve boat builders throughout the industry.  Boating Industry recently visited with suppliers to learn how they are delivering innovative materials and honing their market strategies for serving boat builders. “We did a really good job this year of staying with our core customers, ...

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Saltwater fishing: A family affair

Current trends show bright future for saltwater fishing segment America’s anglers are estimated to spend $49.8 billion per year in retail sales associated with their sport, according to a recent report released by the American Sportfishing Association (ASA), with the help of Southwick Associates titled “Sportfishing in America: An Economic Force for Conservation.” According to the recent Special Report on ...

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Crafting new revenue streams for the year ahead

Dealers share approaches for bettering the bottom line Top dealers understand the importance of cultivating new revenue.  Planning is critical, and the path to a better bottom line often begins when the current boating season starts to wind down and thoughts turn to the year ahead.  A number of Boating Industry’s 2017 Top 20 dealers took unique approaches when it ...

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Trends from the 2018 Top 100

As some of the best boat dealers in North America, the Boating Industry Top 100 dealers – and those who apply for the list – offer us great insight into the top issues facing the industry.  As I write this, we're deep into evaluation of this year's applicants. (By the time it's published, the 2018 list will be done.) Here ...

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