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In This Issue

2018 Best in Class: Best New Idea

Futrell Marine Hot Springs, Ark. Boat shows have been considered a key point on many dealership’s marketing plans for years, and for many that remains true. However, most dealerships realize that boat show attendance is not what it once was. Futrell Marine of Hot Springs, Ark. took that realization and moved to try something new to keep the boat show ...

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2018 Best in Class: Best Customer Service

Buckeye Marine Bobcaygeon, Ontario At the forefront of any successful dealer is a particular emphasis on customer service. Canadian dealer Buckeye Marine operates with a motto of “We Care” to prove to customers that they come first. In 2017, the dealership went as far as to create a brand new Customer Experience position at the dealership, to ensure all customer’s ...

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Leveraging digital marketing expertise

Experts explore marketing evolution at IBEX summit Boating industry digital marketers continue to hone their craft and understand the importance of providing effective user interaction. Making better and faster decisions with data is a mission-critical task for industry’s digital marketers, who are digging into multiple data sources to mine metrics that improve the bottom line. Earlier this year, Boating Industry ...

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Management systems build better business

Software vendors address integration, dealer needs Dealers can expand their business bottom line by paying close attention to software upgrades that can expand revenue streams.  Boating Industry recently surveyed consultants and industry experts for suggestions, tips, and strategies that can be used when it’s time to consider a computer-based management system change.  We asked about new software applications for the marine industry, ...

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Sterndrives: Down but not out

Manufacturers look to innovation and the future Once the top dog in the boating world, there’s no denying that the sterndrive engine does not hold the place in the marine industry it once did, for the time being. There’s also no denying that things are changing in the sterndrive world. Manufacturers like Ilmor, Mercury Marine and Volvo Penta are introducing new ...

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Boatbuilders get involved for Manufacturing Month

October was declared Manufacturing Month across a multitude of different industries. The National Marine Manufacturers Association encouraged members of the marine industry to participate by hosting an event to promote and educate others about the boating industry. Last year, a record 300,000 students, parents and teachers nationwide gained insight into modern-day manufacturing. Manufacturing Day, according to a survey from DeLoitte, ...

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Employee status top succession concern

Survey respondents address family role Employee retention was the top issue of succession concern in the latest survey of Boating Industry print and digital subscribers, conducted by email in mid-October.  Respondents were a mix of boat dealers, manufacturers, marina owners, industry suppliers and others working in the industry.  Seventy-three percent of surveyed business owners who completed a transition or ownership ...

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Regal & Nautique of Orlando: Hometown focus with a big impact

In a state full of boat dealers as far as the eye can see, Regal & Nautique of Orlando continuously strives to lead the pack. Regal & Nautique of Orlando’s sole location resides just off of Florida’s well-traveled Interstate 4 in Orlando. The dealership’s 6,000-square foot facility located in the center of the property features a reception and sales office, ...

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How to harness the power of online video

When was the last time you watched a video online? Based on recent stats, the answer is likely within the last 24 hours. Over 500 million hours of video is watched on YouTube every day, with another 100 million hours on Facebook.   So, how can you turn those views into revenue for your boat business.  A client of mine ...

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