In This Issue

16 Marketing Trends for 2016

After a strong 2015, the boating industry should feel confident about its businesses in the coming year. That confidence will hopefully inspire dealers and manufacturers alike to take calculated risks to attract more customers and grow sales. We’ve gathered 16 different marketing trends for marine businesses to be aware of in 2016 that will help maximize profits. Mobile is king If ...

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2016 boating industry forecast

Most segments, areas looking good for 2016 Sometimes there’s nothing wrong with being boring. That may be the best way to sum up the state of the boating industry these days, with slow and steady growth becoming the norm the last several years. That trend looks to continue this year. Industry estimates put 2015 unit growth in the high single-digit ...

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Versatility, day boating trends lead to center console growth

While pontoon boats have commanded the lion’s share of the sales and market share headlines over the past several years, more recently some of the fastest and most impressive growth has occurred in the saltwater fishing segment. The numbers don’t lie – according to the National Marine Manufacturers Association, wholesale shipments of saltwater fishing boats in 2014 were up an ...

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Top 100 Spotlight: Embracing new markets

It’s no secret that America becomes more diverse every day. That means that the markets we’re trying to reach in the boating industry are also changing. And that trend is only accelerating. In 2014, the U.S. population under 5 years old was only 50 percent white. Only 59 percent of Millennials are white, compared with 73 percent of Baby Boomers. ...

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At the Helm: Squeezing the middle

In our research and interviews for this month’s industry forecast article, we’re seeing continued, steady growth in the boat market. Unit sales are up in the mid-to-high single digits, with similar growth projected for next year. It’s a growth trend that started several years ago, and it’s certainly better than the alternative. But underlying that growth is the growing concern ...

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2015 Best in Class: Best Service Department

Seattle Boat Company Seattle When it comes to getting the job done, there’s no doubt that Seattle Boat Company’s service department excels. It’s hard to argue with a technician efficiency rate of 111 percent. At Seattle Boat Company, a good service department is more than efficient: It is equally important, or even more so, to be productive. The combination of ...

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2015 Best in Class: Best Marketing

Action Water Sports Hudsonville, Mich. It’s like they always say: If you want something done right, you’ve got to do it yourself. This is the approach Action Water Sports takes with its marketing. All marketing for the dealership is done in-house, which allows the marketing team to make adjustments quickly and adopt new technology while maintaining steady traditional media production. ...

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2015 Best in Class: Best Industry Advocate

The Sail & Ski Center Austin, Texas The Sail & Ski Center has been a leader in the marine industry for years, and nowhere is that more self-evident than in its efforts to improve boating across the country and at home. The Sail & Ski Center is a member of several local boating trades associations, and the Sail & Ski ...

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2015 Best in Class: Most Innovative Dealer

Singleton Marine Buford, Ga. There may not be a dealer doing more to shake up the marine industry than Singleton Marine and its parent company, OneWater Marine Holdings. Since the beginning of 2014, the company has made big changes that will affect the company – and the industry – for years to come. First, in the fall of 2014, it ...

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