In This Issue

Versatility, day boating trends lead to center console growth

While pontoon boats have commanded the lion’s share of the sales and market share headlines over the past several years, more recently some of the fastest and most impressive growth has occurred in the saltwater fishing segment. The numbers don’t lie – according to the National Marine Manufacturers Association, wholesale shipments of saltwater fishing boats in 2014 were up an ...

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Top 100 Spotlight: Embracing new markets

It’s no secret that America becomes more diverse every day. That means that the markets we’re trying to reach in the boating industry are also changing. And that trend is only accelerating. In 2014, the U.S. population under 5 years old was only 50 percent white. Only 59 percent of Millennials are white, compared with 73 percent of Baby Boomers. ...

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At the Helm: Squeezing the middle

In our research and interviews for this month’s industry forecast article, we’re seeing continued, steady growth in the boat market. Unit sales are up in the mid-to-high single digits, with similar growth projected for next year. It’s a growth trend that started several years ago, and it’s certainly better than the alternative. But underlying that growth is the growing concern ...

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2015 Best in Class: Best Service Department

Seattle Boat Company Seattle When it comes to getting the job done, there’s no doubt that Seattle Boat Company’s service department excels. It’s hard to argue with a technician efficiency rate of 111 percent. At Seattle Boat Company, a good service department is more than efficient: It is equally important, or even more so, to be productive. The combination of ...

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2015 Best in Class: Best Marketing

Action Water Sports Hudsonville, Mich. It’s like they always say: If you want something done right, you’ve got to do it yourself. This is the approach Action Water Sports takes with its marketing. All marketing for the dealership is done in-house, which allows the marketing team to make adjustments quickly and adopt new technology while maintaining steady traditional media production. ...

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2015 Best in Class: Best Industry Advocate

The Sail & Ski Center Austin, Texas The Sail & Ski Center has been a leader in the marine industry for years, and nowhere is that more self-evident than in its efforts to improve boating across the country and at home. The Sail & Ski Center is a member of several local boating trades associations, and the Sail & Ski ...

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2015 Best in Class: Most Innovative Dealer

Singleton Marine Buford, Ga. There may not be a dealer doing more to shake up the marine industry than Singleton Marine and its parent company, OneWater Marine Holdings. Since the beginning of 2014, the company has made big changes that will affect the company – and the industry – for years to come. First, in the fall of 2014, it ...

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2015 Best in Class: Best Boat Show Strategy

Pride Marine Group Bracebridge, Ontario Boat shows have played a major role in the success of Pride Marine Group as the company has grown to 11 locations. The Canadian dealer generates 45 percent of its leads through shows and events, and the Toronto International Boat Show alone is responsible for almost 30 percent of the company’s sales. With more than 38,000 ...

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2015 Best in Class: Best Training & Benefits

Strong’s Marine Mattituck, N.Y. At Strong’s Marine, training is not an annual occurrence – it is an ongoing necessity for the operation of the business. Strong’s invests heavily in its employees with a hugely competitive training budget for its relatively large full-time staff. “The cost associated with all training is 100 percent paid for by Strong’s Marine, including all travel ...

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