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In This Issue

The 2018 Top 100: Best Practices

After 14 years, the Boating Industry Top 100 continues to grow, with the dealers setting new records that outpace the market. The Top 100 and Hall of Fame dealers achieved revenue of nearly $3.6 billion in 2017 – half a billion more than in 2016. With growth of more than 16 percent, this elite group more than doubled the growth ...

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2018 Hall of Fame

Boating Industry  Top 100 Hall of Fame: Galati Yacht Sales – Anna Maria, Fla. Gordy’s Lakefront Marine – Lake Geneva, Wis. Legendary Marine – Destin, Fla. MarineMax – Clearwater, Fla. OneWater Marine Holdings – Buford, Ga. Prince William Marine – Woodbridge, Va. The Boating Industry Top 100 Hall of Fame recognizes dealers who have won the coveted Dealer of the ...

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2018 Editor’s Choice: The Boat House

The Boat House Cape Coral, Fla. & Elkhorn, Wisc. The Boat House is a unique operation. Unlike most multi-location dealers, it focuses mainly on two markets – Florida and the Wisconsin/Illinois Lake Country. Originally formed in the wake of the Great Recession, the dealership has successfully leveraged its multiple markets and their different audiences to build a successful company. The ...

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2018 Best in Class

Boating Industry has recognized eight companies with special “Best in Class” awards, for Top 100 companies that particularly excelled in one area of their business. Below are the Best in Class award recipients for 2018. • Best Service Department – Regal & Nautique of Orlando, Orlando, Fla. • Best Marketing – Russell Marine, Alexander City, Ala. • Best Industry Advocate – Irwin Marine, Laconia, N.H. • Best New Idea – Futrell Marine, Hot Springs, ...

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2018 Best in Class: Best Industry Advocate

Irwin Marine Laconia, N.H.  In New Hampshire, dealers such as Laconia-based Irwin Marine have always been able to register boats. But it was a cumbersome process at best.  Boaters in the “Live Free or Die” state have three options when registering a boat via a paper system. They can register at a marina boat agent, visit a town hall that’s ...

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2018 Best in Class: Best Service Department

Regal & Nautique of Orlando Orlando, Fla. Though often tucked in the back or corners of a dealership, a healthy, well-staffed and efficient service department remains a crucial piece to any successful boat dealership. With the hire of a new, highly experienced operations manager in 2017, the service department became a key focus area for Regal & Nautique of Orlando. The ...

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2018 Best in Class: Best Digital Strategy & Website

Boulder Boats Henderson, Nev. Boulder Boats owners Kristina and Stuart Litjens consistently stress having a measurable and repeatable sales process.  At the heart of their trend-setting dealership strategy is an aggressive digital marketing and website effort that’s grown exponentially.  From its headquarters in Henderson, Nev., this Top 100 dealership has organically grown its social media platforms; in 2017, the dealership’s ...

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2018 Best in Class: Best Training & Benefits

Parks Marina Okoboji, Iowa Each year, Parks Marina makes many small and large updates, changes and improvements, with the ultimate goal of enhancing the customer experience while increasing profitability. At the core of that effort is an ongoing dedication to employees. According to CFO Darren Anderson, the Parks Marina team realizes that the dealership is no longer simply in the ...

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2018 Best in Class: Special Recognition

Special Recognition – Fire Response Vallely Sport & Marine Bismarck, N.D.  Disasters can strike anywhere and the financial cost to individuals and businesses can be staggering.  Vallely Sport & Marine suffered a July 2017 dealership fire that destroyed its Minot building and about $1 million in inventory. Sixteen months later, the only Top 100 dealer in North Dakota has come ...

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2018 Best in Class: Best Marketing

Russell Marine Alexander City, Ala. In today’s world of endless variety, Russell Marine takes a multifaceted approach to planning its marketing strategy for the year. First and foremost, Russell Marine consistently researches the needs and desires of boating consumers in the area. From maintaining personal relationships with local boaters, to staying up to date on market share information, and everything ...

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