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In This Issue

More boat, more power

Increasing boat lengths demand larger engines, easier boating It’s no secret that outboard propulsion leads the industry when it comes to boatbuilders and consumers choosing a boat’s powerhouse. However if there were any doubt, one just needs to take a walk around a show like the Miami International Boat Show to see that outboards now reign supreme. Mercury Marine saw ...

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At the helm: Breaking stereotypes and leading the future

Millennials continue to be a talking point for the industry in terms of boat buyers and rightly so. According to Pew Research Center, the generation is projected to overtake Baby Boomers as America’s largest living adult generation in 2019. While the industry tackles the topic of finding ways to get millennials into boating and buying boats, we are excited to ...

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Trade, tariffs big concern for boating

Industry also worried about ethanol, tax policy Trade policy – an area that barely registered as a concern for the boating industry a few years ago – has rocketed to the top of the list for industry worries. That’s according to the latest Boating Industry survey, conducted via email in January 2019. Those surveyed included dealers, manufacturers, suppliers and others ...

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The ‘surban’ future and boating

Boating and housing go hand-in-hand. A good housing market drives consumer confidence and increases home equity, making homeowners more willing to take the plunge on a new boat. And a decade ago we all saw what happens to the boating market when housing plummets. But those trends also give us a look at how households are changing, especially as younger ...

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Short-term success and long-term profitability?

Ask your sales staff which they’d rather have: 100 brand new leads they could work for 90 days, or 100 leads that are 90 days old they can continue working for the next three years? Most would choose the 100 to work for the next 90 days. That’s instant gratification, instant sales and instant income. That “make the sale now” ...

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2019 Forecast: Industry growth slows as business horizon clouds

Momentum is expected to slow in response to a clouding business and political horizon as the boating industry anticipates its eighth consecutive year of single-digit growth. Tariffs, the health of the U.S. economy, the possibility of recession causing another downturn and interest rates affecting consumer confidence were all concerns stated by Boating Industry readers in this year’s industry forecast survey. ...

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Pontoons: The do-it-all machine

Pontoon versatility continues to drive popularity, growth In an industry-wide seventh consecutive year of growth, the pontoon segment continues to get more people on the water and keep them there. Pontoons remain a key driver for the marine industry, and that’s going to continue in 2019, Statistical Surveys, Inc. (SSI) director of sales Ryan Kloppe said. “Pontoons will top 56,000 ...

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Marine Connection: Climbing the ranks through continued success

With five locations in the dealership battleground across southeast Florida, Marine Connection continues to outperform others and climb the ranks of Boating Industry’s Top 100. “We have continued to grow and expand our presence in the Sunshine State to address the need and demand of boaters, particularly focusing on and targeting the fishing community,” co-owner and president John Kutuk said. ...

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Boat clubs continue market evolution

‘Shared economy’ aspects drive segment change John Giglio has been beating his head against the boating industry wall for the last seven years. The Freedom Boat Club CEO said he’s tried to explain his business to others as complementary, not competitive.  Giglio had an opportunity to drive that point home during a panel discussion during the 2018 International BoatBuilders’ Exhibition ...

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IMBC heads home to Florida for 2019 conference

For years, the International Marina and Boatyard Conference (IMBC) has set its sights on targeting middle- to high-management levels within the marina and boatyard industry. With the Association of Marina Industries’ — IMBC’s producer — new strategic five-year lookout, the conference will take aim at the industry as a whole by broadening its educational opportunities at the 2019 event. “With ...

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