In This Issue

The Workforce Crisis: Marine trades association education opens youth to industry

One challenge the industry faces is a lack of awareness of the open jobs in marine trades and the lifelong careers they build. Marine trades associations can introduce young people to the boating industry through a variety of educational programs.  The Rhode Island Marine Trades Association offers a summer marketing internship and a youth summer boatbuilding program to reach these ...

Read More »

The Workforce Crisis: Partnerships with local high schools open industry to new students

As four-year university programs have become the main – if not the sole – focus for high school students’ post-secondary path, marine industry companies are putting themselves in front of those students to introduce them to the opportunities in technical careers. SeaDek partners with the Melbourne High Business Academy to expose the academy’s students to local manufacturing opportunities. High school ...

Read More »

PWC market targets Millennials with new features, products

Since the very beginning the personal watercraft industry has bucked convention and marched to its own drummer. Back when boats all followed fairly conservative designs, personal watercraft exploded onto the scene with brilliant colors, bold graphics and a huge, motorcycle-like emphasis on matching clothing, wetsuits and more.  As those initial PWC buyers began having families and the expectation was that ...

Read More »

The Workforce Crisis: Apprenticeships create funnel of incoming employees

Dealers and manufacturers have implemented apprenticeship programs to address their workforce shortages. These programs often take an employee who has a technical background – in marine trades or otherwise – and trains them on the job with a mentor.  At Russell Marine in Lake Martin, Ala., the apprentices start their six-month trial period at the dealership’s rigging facility, as rigging ...

Read More »

The Workforce Crisis: Marine schools offer base education

Marine trades schools offer students the opportunity to learn specifically about the boating industry and its intricacies at the high school and post-secondary level. While these students may require additional training beyond their education, the base provided by these schools is invaluable. The Landing School is a community college in Arundel, Maine, that offers four one-year diploma programs in wooden ...

Read More »

The Workforce Crisis: Training existing techs

Developing a workforce doesn’t stop once all the jobs are filled. Ensuring employees stay in the industry long term is as vital a piece to the workforce shortage puzzle as getting employees hired.  Keeping good employees is significantly easier if they have a career path, and training shows that the company is investing in that career path. Engine manufacturers are ...

Read More »

Ready your service department for seasonal launch

Winterization is pivotal for proper boat care in a seasonal climate. Equally important is getting boats out of winterization and ensuring they run smoothly for customers the first time they are ready to finally hit the water. Right now it’s time to get your shop ready and stocked now so you can meet those boaters’ needs. “Wintertime is the hardest ...

Read More »

Saltwater fishing grows on strength of technological innovation, forward-thinking designs

America’s growing love affair with saltwater fishing boats continues to blossom, as more and more consumers take the plunge and purchase a new fiberglass center console, dual console, walkaround or convertible. Fueled by innovative features, substantially improved fuel economy and overall ease of maintenance, the saltwater fishing category remains one of the brightest stars in the recreational boating constellation, continuing ...

Read More »

Survey: Digital marketing tops the chart

Digital, events most useful marketing methods Digital marketing continues to be the go-to tactic for most companies in the boating industry. For the fourth year in a row, we surveyed the readers of our print and digital products about how they market their businesses. We surveyed dealers, service providers, manufacturers and others in January about how they marketed in 2016 ...

Read More »