Columns
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At the Helm: A whole new world
By David Gee “Words, he decided, were inadequate at best, impossible at worst. They meant too many things. Or they…
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No end in sight for labor shortage
By Jonathan Sweet A recent study from The Conference Board paints a disturbing picture of the future of blue-collar labor.…
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Marketing strategies for growth: Profit through protection – doing it right
By Myril Shaw Are you offering all of your customers all of the optional protective products you can? If the…
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Marketing strategies for growth: Want more sales? Tell better stories
By David Gee Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic,…
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Improve sales with attitude
By Matt Sellhorst Let me tell you one of my favorite stories to illustrate the impact of attitude and expectations.…
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The 2020 Top 100
By Jonathan Sweet The most important question on the Top 100 application is what dealers have done to get better…
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The power of Facebook Live
By Matt Sellhorst If you’re looking for a new marketing avenue to include in your 2020 game plan, Facebook Live…
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At the Helm: Marina memories
By David Gee Take a look at that photo. It’s me standing underneath the SE 17th Street Causeway Bridge in…
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Managing the generations
By Jonathan Sweet When people talk about diversity, the first thing that usually comes to mind is ethnic and racial…
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Three keys to sales success in your dealership
By Matt Sellhorst The past several years have been what I call “boom” years for most dealers. Sales volume is…
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