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Protecting your customers

There’s been plenty of attention lately on data breaches and misuse of customers’ personal information at large companies lately from Facebook to MyFitnessPal to Chase. But if you’re thinking this is a problem for only big businesses, think again. Most small businesses keep plenty of information about their customers on hand, with protection for that information woefully inadequate. Here are ...

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At the helm: More thoughts about millennials

Did you know that millennials basically run Congress? That revelation hadn’t crossed my mind until recently, when a pre-American Boating Congress update from the National Marine Manufacturers Association popped into my email inbox. The NMMA Marine Minute I was reading reminded me that the average staffer for a member of Congress is now 25 to 26 years old. Millennials are ...

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5 things you need to know about geo-targeting for your boat business

You may have heard the term geo-targeting or geo-fencing. Maybe you’ve even been pitched it by a marketing company or even tested the waters yourself. With recent advances, it is an incredible opportunity, so, I figured I’d share with you five things you need to know about geo-targeting but didn’t know who to ask. We’ll start with the basics and ...

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Why dealers apply for the Top 100

If you’re a regular reader of Boating Industry, you’ve read probably dozens of columns, blogs, articles and emails urging you to apply for the Top 100. So instead of my telling you how your company can benefit from the Top 100, I thought I’d share the thoughts of some of the companies that have made the list. From Nautical Ventures ...

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At the helm: Best E15 offense is a good defense

“The best defense is a good offense” is an adage that has been applied to many fields of endeavor.  Generally, the idea is that proactivity instead of a passive attitude will preoccupy the opposition and ultimately hinder its ability to mount an opposing counterattack. Some martial arts emphasize attack over defense. Wing Chun, for example, is a style of kung ...

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What the big Facebook News Feed change means for you

As many people are lamenting the change in Facebook algorithm that will likely impact many in the boating industry, it prompts a question in my mind. But, before we get to the question, here is the change that has the digital marketing world gossiping like a gaggle of teenagers. Mark Zuckerberg – the founder and CEO of Facebook – made ...

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Make this your Top 100 year to shine

When we look at the dealers that apply for the Boating Industry Top 100, one of the most important factors is how they improve from year to year. No matter how good a company is, it can always get better. That is what makes the best dealers stand out from the thousands of boat dealers in North America. And like ...

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At the helm: Aluminum sheet issue needs decisive response

Marine manufacturers and the boating industry will suffer great harm if the U.S. Department of Commerce is successful with its aluminum trade practices case against China. Secretary Wilbur Ross announced the “self-initiation” of the unfair trade case against common alloy aluminum sheet in late November.  The National Marine Manufacturers Association quickly sprang into legislative action, closely monitoring the issue throughout ...

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Where’s your next employee?

It’s a new year, but one thing hasn’t changed: the boating industry is still facing a workforce crisis. We’ve written about it extensively in the pages of Boating Industry over the last few years and will surely continue to do so heading forward. Almost every dealer I talked to at the Marine Dealer Conference & Expo in December tagged it ...

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