Features and Columns
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Market Trends: Outboard engines power on
OEMs are continuously working to enhance the boat ownership experience for new and returning consumers, and the outboard motor segment…
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At the Helm: A whole new world
By David Gee “Words, he decided, were inadequate at best, impossible at worst. They meant too many things. Or they…
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Onboard for outboards
By David Gee The boat buying public is fully on board for outboards. Retail sales increased for the eighth consecutive…
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Marketing strategies for growth: Profit through protection – doing it right
By Myril Shaw Are you offering all of your customers all of the optional protective products you can? If the…
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Marketing strategies for growth: Want more sales? Tell better stories
By David Gee Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic,…
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Managing customer communication
By Jonathan Sweet From landing sales to managing expectations in the service department, communication is essential to keeping customers happy.…
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Do you have a sales prevention department?
By Matt Sellhorst The other day I was researching some Facebook boating groups to keep up to date with the…
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2017 Boating Industry Bold Moves
On the previous pages, we profiled our four 2017 Movers & Shakers, but several other industry leaders are also working…
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The tow boat category continues to post year-over-year sales growth
“Same old, same old” can be a fine state of affairs, especially if you sell tow boats. For the past…
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At the Helm: Charting the next course
A visit to Boating Industry’s archives recently reminded me of the significance of a recent deep-sea discovery, and its importance…
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Survey: Millennial buyers a continued concern, diversity still not an issue
The industry continues to place added emphasis on capturing a larger share of younger buyers as a new market segment…
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Off Shore Marine: Events bring customers from afar
Off Shore Marine is on a growth trajectory. In both 2015 and 2016, the dealership reported impressive double-digit revenue growth,…
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Super simple Facebook strategy
How’s your season going so far this year? I hope you’ve been delivering a ton of boats and have dozens…
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Freshwater fishing generates steady profits for manufacturers, dealers
If there’s one constant in the recreational boating industry, it’s that freshwater fishing boats always manage to sell. Even at…
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Top 100 dealers retain employees through retirement savings
When it comes to finding and keeping good employees, Top 100 dealers are the businesses that just get it. They…
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Live streaming and story platforms lead social media trends
Social media moves fast. Once you think you’ve got it mastered, there’s a new trend or platform to learn. And…
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