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2017 Boating Industry Bold Moves

On the previous pages, we profiled our four 2017 Movers & Shakers, but several other industry leaders are also working to grow the boating industry. The six leaders on the following pages are making bold moves to advance boating by growing its customer base, improving technology, bringing industry stakeholders together and raising the bar of professionalism for the entire industry.  ...

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At the Helm: Charting the next course

A visit to Boating Industry’s archives recently reminded me of the significance of a recent deep-sea discovery, and its importance to a newly minted trade press editor who has a love of naval history. In mid-August, a team led by Paul G. Allen, the billionaire co-founder of Microsoft, announced that it had found unmistakable wreckage of the USS Indianapolis 18,000 ...

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Off Shore Marine: Events bring customers from afar

Off Shore Marine is on a growth trajectory. In both 2015 and 2016, the dealership reported impressive double-digit revenue growth, and it’s on pace to do the same this year.  With limited boating areas near its sole location in Branchville, N.J., Off Shore Marine has buckled down and worked hard to market to customers as far as 120 miles away. ...

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Super simple Facebook strategy

How’s your season going so far this year? I hope you’ve been delivering a ton of boats and have dozens and dozens of happy clients hitting the water as the summer is in full swing. During this time of year, it can be challenging at times to keep on top of your marketing. And if you don’t have a dedicated ...

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Top 100 dealers retain employees through retirement savings

When it comes to finding and keeping good employees, Top 100 dealers are the businesses that just get it. They are willing to make investments that keep their employees happy, show they value their teams and provide the means for those individuals to have a life outside their job. Providing a retirement savings plan is a key component to achieving ...

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Live streaming and story platforms lead social media trends

Social media moves fast. Once you think you’ve got it mastered, there’s a new trend or platform to learn. And your customers are moving right along with it – they want information in the palm of their hand, right in the moment, and what they consider “engaging content” is constantly changing.  One of the major shifts in social media trends ...

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