Guest Blog
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Saying goodbye to old ways in the new year
Dealers are challenged to refine their processes and follow-up practices to boost sales and build lasting customer loyalty.
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How to create a compelling culture your clients love
A strong, well-defined culture doesn’t just impact the internal team but becomes the foundation for customer relationships, loyalty, and brand…
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How to strike back and triumph against the odds
The marine business has always been seasonal and cyclical, and probably always will be, but the boating industry's momentum and…
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Do your customers see you thriving – or just surviving?
By Mark Overbye I recently called a service business and was greeted by a gruff “Hello.” This was followed by, “Hang…
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The show goes on in Fort Lauderdale
By David Gee Big boats, big crowd, big show, big bucks. Sold out. Unprecedented demand. Historic backlogs. Customer boats standing…
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The first day of FLIBS
By David Gee It used to be that a killer sound system, a cool new gelcoat color or perhaps more…
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How to beat the labor shortage: build a company culture based on good
By Mark Babbitt At one point not too long ago, it seemed an economic recovery was inevitable. But, COVID variants…
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Compliance matters – maybe now more than ever
By Myril Shaw The Senate recently narrowly approved President Biden’s pick, Rohit Chopra, to run the Consumer Financial Protection Bureau.…
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A few words about the economy – and ELEVATE
Elliot Eisenberg, Ph.D. loves to speak about economics. And in fact, he will be the opening keynote speaker at our Boating…
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What’s next?
By Bill Yeargin After three decades in the boating industry, it takes a lot for me to be surprised. Good…
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Winners do quit. Here’s when.
By Mark Overbye Want to stock up on Virgin Cola? Gone. How about buying some Virgin Vodka? Also long gone. Care to…
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Compliance is not a manual – not even a Red Flags Manual
By Myril Shaw “We need to make sure our store meets compliance standards, we need a Red Flags Manual.” Well,…
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Elliot’s Brief Blog
Dr. Elliot Eisenberg is an internationally acclaimed economist who was the keynote speaker at the first ELEVATE SUMMIT conference last…
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My chicken just got burned and here’s what I’m doing about it
By Mark Overbye An airline I recently flew on “burned my chicken on both sides.” Not literally, but figuratively. I…
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F&I – The process drives the profit
By Myril Shaw Simple, measurable, achievable, reasonable and time-based goals. They are absolutely a requirement for driving F&I Success. However,…
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Linda has a lesson for you
By Mark Overbye Have you ever received an email trying to sell you Linda Ronstadt music? Me neither. Do Linda…
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How your online reputation might be costing you money
By Joe Iribarren The lyrics “I don’t give a damn ’bout my bad reputation” sounded fun and rebellious when Joan…
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The Cash Conundrum – maximizing F&I profit from “cash” buyers
Let’s start with this – 80% of “cash” buyers are not using liquid cash. What does that mean? When a customer walks…
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The newest – and best – tactic for reaching the unreachables
By Jim Emmons For more than five years, I’ve been trying to learn exactly how so many people perish while…
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Guide your customers through the path to purchase
By Lauren Labunsky The “customer journey” and what it looks like in today’s world has become a hot topic as…
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