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Present your way to the top

It’s easy to understand why so many otherwise capable people are distressed, anxiety-ridden and almost paralyzed if they’re called upon to make a presentation — even a friendly audience of three — let alone 300. They often reveal how they feel by starting out with “I only wish I had more time to prepare” or “I’m not really good at ...

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Q&A with Jack Springer and Paxson St. Clair

Last month, Malibu Boats announced it had entered an agreement to acquire Cobalt Boats, which officially closed on July 6. The agreement had been in the works since around the beginning of 2017 and the two companies moved quickly and efficiently through the due diligence process. Cobalt offers a surf package with the Volvo Penta Forward Drive engine, and Malibu’s ...

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Economic Snapshot: Builder confidence drops in June

This month’s housing market index is the lowest reading since November 2016. Housing market index Builder confidence slipped two points to a level of 64 in July, from a downwardly revised June reading on the National Association of Home Builders/Wells Fargo Housing Market Index. “Our members are telling us they are growing increasingly concerned over rising material prices, particularly lumber,” ...

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Info-Link: Slow boat sales growth in June

Boat sales grew in June, albeit at a slower rate, according to the latest Info-Link Bellwether report. According to Info-Link, the Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the US boat market (varies by market segment and ...

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Why companies can’t keep their marketing on track

Marketing rarely fails because of a lack of interest, ideas, or even adequate resources. However, it always fails when it doesn’t turn prospective buyers into believers. Marketing derails when it's little more than a series of loosely strung together and uncoordinated “tactics”— email campaigns, promotions, presentations, blogs, social media engagements, charitable support, newsletters, collateral pieces, webinars, events, and all the ...

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Weekly 5: NMMA urges industry to sign Trump ethanol petition

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. NMMA urges industry to sign Trump ethanol petition The deadline is Tuesday to sign a Boating United petition to be delivered to President Trump, urging him to take ...

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23 ways to improve your sales performance

Too many salespeople either fail completely or never really succeed because they think that selling is about them. It isn’t. It’s about customers—and customers only. Here are 23 ways to improve your sales performance by getting better focused on customers: Look for the demons and dreams. In other words, be alert to a customer’s hopes and fears—what they want to ...

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7 ways to create credibility and trust in sales

Most customers would like to believe salespeople. But they’ve been burned so often they don’t let themselves do it. And that’s why salespeople make the mistake of trying to overcome distrust by “playing the part,” offering phony friendliness, or making exaggerated claims. All of that only further complicates their predicament. Happily, there are salespeople who refuse to be tainted with ...

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