Columns
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At the Helm: Industry outreach pays dividends
Watching what’s going on with the government – especially at the Federal level – can often be an agonizingly slow…
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The brutal facts
It’s not often that I read a book twice. So when the MRAA team was recently assigned “Good to Great”…
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At the Helm: Embracing the social
You want to be where your customers are — that’s a pretty basic tenet of advertising and marketing. Putting your…
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Moving the needle
Most of us have a list of things we know we should do. But if you’re anything like me, you…
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Maximizing ROI in the off season
There’s an expression that I’m sure you’ve all heard before: “You can’t teach an old dog new tricks.” I hate…
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At the Helm: Your New Year’s resolution
At a certain point in life, most people stop making New Year’s resolutions. The old “I’m going to lose weight/stop…
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At the Helm: A decade of Top 100
This month we honor the Boating Industry Top 100 – the best boat dealers in North America. But as we…
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At the Helm: From fear to hope
The Movers & Shakers, profiled in this issue, represents just how far we’ve come as an industry in the last…
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Where the rubber meets the road
It happens to all of us. You’re sitting at your desk. Your to-do list is like a wave towering over…
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Dealership déjà vu
It feels like just yesterday that we were using the words, “technician shortage” to describe one of our industry’s biggest…
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