Columns
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Skyrocket your boat show ROI
If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting…
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At the Helm: A Top 100 stronger than ever
This month we recognize the Boating Industry Top 100 – the best boat dealers in North America. And as we…
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At the Helm: 16 reasons to attend MDCE 2016
For boat dealers, the Marine Dealer Conference & Expo is one of your best options for growing and improving your…
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Why you are losing boat sales and discounting unnecessarily
Wow, that’s a pretty bold headline for a sales and marketing article, don’t you think? Once you get over the…
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At the Helm: Tackling the labor shortage
I’ve taken several trips visiting manufacturers and dealers this summer and keep hearing one recurring complaint: We can’t find enough…
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7 ‘must-dos’ this fall for a spectacular 2017
Wow, another busy summer selling season in the books. I trust it was a good one for you and yet…
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The educational spectrum of a boat buyer
Have you ever considered the boat buying process from the buyer’s point of view? What is their experience? What stages…
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At the helm: Where your buyers live
Spend much time at any industry meeting these days and the subject of Millennials is likely to come up. And…
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At the Helm: Products, products and more products
New product is what makes our industry go. Whether it’s new boats, new engine technology or new accessories, innovative products…
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The difference between selling and marketing
When asked to write a column on sales and marketing for Boating Industry, it was an unexpected honor. After a…
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