Columns
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How the best dealers manage turns
Over the last decade the boating industry has seen both sides of the inventory challenge. In the 2007-09 period, we…
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The digital marketing strategy every dealer, broker and manufacturer should be using in 2018
Have you ever been on the Internet and noticed ads following you around everywhere you go? Then, you remember you’d…
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At the helm: Scoring with service – The boating tie that binds
The cover of this issue takes a visual approach to presenting the best young leaders in the marine industry. The…
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How to stop losing boat sales
Have you ever lost a boat sale? Or watched as one of your sale people misses an opportunity you feel…
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Protecting your customers
There’s been plenty of attention lately on data breaches and misuse of customers’ personal information at large companies lately from…
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At the helm: More thoughts about millennials
Did you know that millennials basically run Congress? That revelation hadn’t crossed my mind until recently, when a pre-American Boating…
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5 things you need to know about geo-targeting for your boat business
You may have heard the term geo-targeting or geo-fencing. Maybe you’ve even been pitched it by a marketing company or…
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Why dealers apply for the Top 100
If you’re a regular reader of Boating Industry, you’ve read probably dozens of columns, blogs, articles and emails urging you…
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At the helm: Best E15 offense is a good defense
“The best defense is a good offense” is an adage that has been applied to many fields of endeavor. Generally,…
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What the big Facebook News Feed change means for you
As many people are lamenting the change in Facebook algorithm that will likely impact many in the boating industry, it…
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