Blogs
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Are We There Yet?
There comes a time in everyone’s business life when we are faced with having to make a critical decision that…
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Who suffers more – the OEM, the dealership or the consumer?
Recently, Crocker’s Marine announced that after 40 years, they have closed their doors. The real question now becomes, who will…
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Vision accomplished
Three years ago, our team here at Boating Industry had an identity crisis. We had assembled a collection of editors,…
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Escape from Space Mountain
Walt Disney World jokingly, I think, refers to Space Mountain – one of the signature rides at its Magic Kingdom…
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Yes, we are real people, and we can prove it
We've been sharing thoughts, opinions, and personal stories about the marine industry for months now. So have many of you,…
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Nothing to lose
There’s no more effective method of education than learning from your peers. You can read about an idea, be taught…
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The importance of “family time”
When we ask dealers to write about their employee relations strategies in Boating Industry’s Top 100 Dealer Application, many talk…
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Learning from the best
What keeps me in this industry are people like Bing Fishman, people with a passion for boating who want nothing…
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Introduction to social media marketing
It's really important to understand that the Traditional Marketing Methods are not what Social Media Marketing is all about.
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Shifting from selling the fun to selling the deal
Over the last year and a half or so, we have seen more and more dealers shifting their focus from…
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