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Who owns the customer?

A dealer, distributor and manufacturer all meet for lunch one afternoon. After the customary meet and greet, the question about who owns the customer pops up. Firstly, they have to decide how to define customer. After all, this is about optics across the supply chain. Arguably the dealer is a customer of the distributor, and the distributor is the customer ...

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Twitter’s 280 character test flight worth watching

Twitter’s recent announcement regarding selective testing of an expanded character limit is a clear sign the company is getting ready to take true wing with experimentation. The test initiated with small groups around the world. The company has not said if all users will have recent future, but recently, two insiders at the social media giant shed some light on ...

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Rising middle-class incomes mean good news for boating

A strong middle class usually means a strong boating industry, and that means there is plenty of reason we should be poised for success. According to the U.S. Census Bureau, median household income rose to $59,039 in 2016, a 3.2 percent increase from the previous year and the second consecutive year of healthy gains. As a result, middle-class incomes rose ...

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Want to increase dealership performance? Take a vacation.

This blog originally appeared on PowersportsBusiness.com. If you work in the retail end of the marine industry, then you work often in a pressure cooker that is almost ready to explode on a daily basis! No matter what department you work in, marine dealerships are often chaotic, fast-paced and stressful environments. This is especially true when we are in high ...

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Three ways to help first time boaters overcome buying jitters

With the continued need to grow our industry and bring first-time buyers into the market, according to Grow Boating, the biggest surprise for first-time buyers are the hidden costs with boating ownership. To those familiar with boating, these are expected, but a first-time buyer is ready for the experience of boating and is not aware of the full cost of ...

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Technology and globalization

Technology and globalization are two trends that are combining with incredible force to significantly impact us all (and our industry). It does not matter if we consider technology and/or globalization as good or bad; they are both changing our world in a big way. While bringing significant benefits on a global/macro level, both globalization and technology can also bring substantial ...

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Social media cheat sheet for your dealership, part two

It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...

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Social media cheat sheet for your dealership, part one

It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...

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A social media silver lining

The weather-related adage about a precious metal being tucked inside of a dark cloud came to mind recently while monitoring the aftermath of Hurricane Harvey. For many Texas residents, social media offered a life-saving silver lining and means of connecting with a non-traditional navy composed of boat-loving rescuers. CNN Money’s Brian Stelter filed an outstanding online story about the impact ...

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