Blogs
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Focus on your SEO strategy to sell incoming inventory
By Pete Batten Summer sales are wrapping up and the hype of buying a new boat may be dying down,…
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Busting the creativity myth
By Bill Yeargin This blog, without hyperbole, could change your life. First, imagine what your life would be like if…
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The Cash Conundrum – maximizing F&I profit from “cash” buyers
Let’s start with this – 80% of “cash” buyers are not using liquid cash. What does that mean? When a customer walks…
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Did you see that article in The New York Times?
By David Gee The good news is The New York Times recently ran a glowing article called The Boat Business…
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Increase your ROI by optimizing your online showroom
By Pete Batten Imagine a customer walks into your dealership showroom and there are no units on display. Do you…
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The newest – and best – tactic for reaching the unreachables
By Jim Emmons For more than five years, I’ve been trying to learn exactly how so many people perish while…
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Thank You, Secretary Bernhardt
Last week our team was honored with a visit from U.S. Secretary of the Interior, David Bernhardt. Secretary Bernhardt, the…
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Financing recreational sales in the COVID-19 era
By Myril Shaw While the times and circumstances require social distancing and limited direct, face-to-face interactions, and while dealers have…
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