Blogs

New boats for a new economy

I was driving in the car yesterday when a story came on National Public Radio about Columbia, Ky.-based houseboat builder Majestic Yachts. It's no surprise in this economy that it was a sad story, at least at first. The article began by profiling Faye Womack, a former employee. She was part of a 27-person boat production team until orders stopped ...

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The promise of boating

By Peter Granata, President, Granata Design and the Marine Design Resource Alliance — As a kid on summer vacation, there was nothing like the two weeks in which the family would trek into the far north of Wisconsin in search of the best fishing. My grandfather was the proud owner of a Johnson Sea Horse outboard engine, and although he ...

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We have clunkers too

I was recently forwarded an e-mail discussion between two dealers, both of which said that the government's Cash for Clunkers program was hurting their marine sales. One suggested marine manufacturers look into a similar program that would lure boaters into upgrading to newer models. The marine industry has been working hard to take advantage of stimulus programs originally intended for ...

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Is Boating Nearing Its Inflection Point?

Certainly new boat sales have suffered over the past several years, and the current economic recession is inflating the problem. However, there are other, more troubling, undercurrents in the boating industry that will dramatically influence the future prosperity of this industry.

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It’s time to stop “duckin’ bullets”

By Peter Granata, President, Granata Design and the Marine Design Resource Alliance — There's a new bandwagon pulling into town, and if you're too busy ducking bullets you may not notice it. If you hang around the boating industry long enough, you're bound to experience a cyclical downturn. This most recent version has to be the worst since 1980, and ...

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What I did on my summer vacation

After the alarm went off this morning, my husband and I were talking about how fast the summer is going this year. This is an annual conversation, and as usual, I'm reluctant to acknowledge that it's almost over. The difference this year is that I'm much more satisfied with our summer. Last September, we decided we would devote this summer ...

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Brunswick joins automakers in paring down offerings

As in the auto industry, where companies like GM are narrowing their focus by eliminating brands and models to help lure customers back – which the New York Times discussed in a story today – Brunswick has made the decision to discontinue its Maxum line, which has been around since 1988. You can read the details here. What do you ...

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