Blogs
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Don’t forget about half the population
Do you think more programs targeting women are needed? Have I missed any such campaigns from the past year?
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We’re headed in the right direction, aren’t we?
When the Boating Industry team recently got into a conversation about how the industry is performing so far this year,…
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Get ‘em OFF the keyboard!
By Jeff Scherer, Associate Partner, Callbutton LLC – Many years ago, before the Internet was “cool,” I was the Internet…
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Good news, for a change
During the first week of each month, Boating Industry publishes an e-newsletter that ranks the Top 10 most read stories…
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Building a Web site that gets results
If you aren't currently tracking every pageview on your site, you need to start now.
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Spring launch arrives in northern U.S.
Spring launch is finally here for the northern half of the United States.
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The lessons that last
I recently bought a new book, “The Mom & Pop Store: How the Unsung Heroes of the American Economy Are…
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Florida may cap sales tax on boats
A proposal that would cap the sales tax on boats sold in Florida was recently passed, as part of a…
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Something for your iPad … or not
Although our collection of e-white papers are perfectly suited to be downloaded and read on the new devices, you can…
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Anticipation: The key to customer service
This past Saturday was my five-year-old’s birthday party. Nine boys and their parents had pledged to join my husband, son…
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