Blogs
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Delays don’t mean you can ignore Red Flag Rule
Many of you reading this may think the Red Flag Rule is something to ignore. Rest assured the wolf will…
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Is Florida’s tax cap enough?
Calling the move “a major victory for Florida’s struggling marine industry,” the Florida Yacht Brokers Association and the Marine Industries…
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It’s time to go on the offense with your e-commerce
One of the most common misperceptions among boat dealers is that all that really sells online are books and music…
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Your social personality: Are you the same person online as offline?
If there’s one thing that social marketing has accomplished above all else; it’s the ability to provide a discussion platform…
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Drop in gas prices and other good news
For more than two weeks, the average price of regular gas in the U.S. has been dropping, according to USAToday.com.…
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Avoiding a boater shortage
The fishing season is underway and it’s supposed to be great weather to get out on the water here in…
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Do your customers know who you are?
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — As I stood in a local dealership the…
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Gulf oil spill: One month and counting
Thursday marked the one-month anniversary of the explosion aboard the Deepwater Horizon oil rig that killed 11 people and the…
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Bringing your boat show to where the people are
If people are not coming to my showroom, how can I take my showroom to the people?
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Preparing for “Top 100 Season”
I had a dream a few nights ago that I was working a boat show for a dealer. It’s not…
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