Blogs
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Why Gen Xers aren’t buying boats (or much of anything)
One of the common concerns I hear from boat dealers is that people my age (Gen Xers) aren’t buying boats.…
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From the road: Atlanta boat dealers ‘cautiously optimistic’
Just got back from a trip to Atlanta to visit dealers, manufacturers and suppliers and thought I’d pass on some…
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Multi-Link Monday: Why salespeople fail as managers, 5 tips for social media success and more
A quick round-up on some useful items worth checking out today: Why your best salesperson may not make the best…
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The endless benefits of volunteering
In a recent Harvard Business Review blog, Sylvia Ann Hewlett revealed a few surprising statistics that highlight the value of…
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MDCE releases 2012 lineup
The Marine Dealer Conference and Expo has released its 2012 lineup via this year’s event brochure, and everyone here at…
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Simple steps to losing your loyal customers
You don’t have to give poor customer service in order to lose customers, but it certainly helps. A personal customer…
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Taking the Top 100 online
This year we have moved our Top 100 Dealers application entirely online, a change we hope makes life easier for…
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Response revs up revenue
Online prospects expect immediate access to accurate and helpful information designed to eliminate options – i.e., choose what they perceive…
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5 tips (and more) to improve email marketing campaigns
Email marketing still stands as the most likely way to influence consumer buying decisions, according to the 2012 Channel Preference…
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What’s behind the shortage of marine workers?
Many in the marine industry have reported a shortage of skilled trade workers. Whether it is mechanics or those involved…
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