Price (Un)conscious?

I visit a lot of multiple-listing websites in my daily course of work. These include both aggregate sites and individual dealer sites. It still surprises me how many listing have either (obvious) incorrect prices or not at all.

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Dealer Cost vs. Customer Service and Loyalty

In the end, it is not going to matter whether or not the consumer knows what a dealer pays for a boat from the manufacturer. In the end, what matters most to consumers is the level of customer service that they receive. What matters most is that the consumer feels that they received the best value for what they have purchased.

Read More » What do you think?

The recent news that a website providing consumers with dealer invoice pricing on new boats, powersports products and RVs will soon launch, drew a swift response from the Marine Retailers Association of America. MRAA President Phil Keeter said the site has the potential to hurt dealers’ profit margins just as the industry is once again finding its footing in the ...

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Where do we go from here?

We are doing some very old-fashioned activities right now. We are postponing the purchase of everything we want in order to shore up our savings and eliminate our credit card debt.

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Thank you

As the hours tick down on another year – and our last day in the office of 2010 – I wanted to pass along the thanks and appreciation of everyone here at Boating Industry for all the support, knowledge and friendship you've given us – not only this year, but throughout the 81 years of our magazine's existence. We understand ...

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Baby boomers reach retirement

Starting Saturday, more than 10,000 baby boomers will reach retirement age each day for the next 19 years. That’s the good news for industries such as recreational boating, which have for a long time been looking to this generation as a lucrative source of customers. The bad news, however, is that many boomers will reach their golden years without that ...

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