Blogs
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Engage in the issues concerning our industry
Did you take a “voting selfie” on November 4? I certainly did – I have one from every election I’ve…
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Could one of your employees slack off for 14 years?
How much are your workers actually working? Everybody knows there is downtime here and there when employees kick back with…
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Destructive heroes in the dealership
We may love destructive anti-heroes in our movies and TV shows, but they’re a lot less amusing in the dealership;…
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There’s no such thing as bad publicity … except when there is
There’s a school of thought that says any publicity is good publicity. That’s the kind of thinking that can backfire,…
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Innovate at the pace of your consumers
After only a year, Atavist Books will be shutting its doors. The book publishing company promised digital-only novels, asserting, “We…
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Getting social at MDCE (and any conference)
With the Marine Dealers Conference and Expo and the Top 100 awards just a few weeks away, we’re hip deep…
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Promoting life jacket safety should be a top priority
Catching up on my local news this weekend was sobering, as news broke of two different drownings within 24 hours…
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Marine marketing pro’s new book aims to get more kids boating
Diane Seltzer, marketing director at SureShade and founder of Marine Marketing Tools, has written a new book to show kids…
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Ensure your website is mobile-ready with this handy checklist
Mobile browsing has officially eclipsed desktop browsing. According to a recent comScore report, smartphones and tablets combined now account for…
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Be a leader, not a friend, when implementing change
While reading Bill Fischer’s editorial this morning, I thought how awful it must be to act as a leader during…
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