Blogs

Winter of never-ending winter

Much has been written about this winter, stubborn and irritable as it continues dropping powder by the fistful in the West, Midwest, Northeast and across Canada’s underbelly. During interviews, weather-weary dealers reach far back in the drawer for expressions like “worst winter ever,” “It won’t stop snowing; it’s still snowing” and “Mother Nature isn’t doing us any favors.” Even this ...

Read More »

The more things change …

Coming up in June, we’ll be running some anniversary content as we celebrate the 85 years since Boating Business, the forerunner of Boating Industry, was launched. Flipping through the old issues from those first few years shows that a lot has changed, but as an industry we’re facing many of the same challenges. I had just read this month’s contribution ...

Read More »

The Spark heard around the industry

A personal watercraft that starts at $4,999 with monthly payments under $100, an advanced, quiet engine, and a whole industry looking to get in on the action — this is the story of the Sea-Doo Spark. Approximately six months after its big announcement, this angular little craft is still the talk of the marine industry. For the upcoming May issue ...

Read More »

The value of a demo ride

Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with well-known PWC media on the lake, as I have much less experience aboard the craft compared to most. But within minutes of me boarding the machine and receiving an instructional, I was flying around the lake with the guys. I ...

Read More »

Survival of the Smartest

As you’re reading Boating Industry, you’ve heard our plugs for the Marine Dealer Conference & Expo held every fall in Orlando. It’s the largest gathering of industry talent, market forecasters, aftermarket providers and smart marine dealerships across North America. Last week here in the Twin Cities, we had the chance to attend the next best thing: one of the Marine Retailers ...

Read More »

Focus on fun

As a writer, you never know what’s going to connect with the audience. But clearly the idea of selling the fun of boating (the topic of my column in the March issue) is resonating in a big way. In my two years here at BI, I don’t think I’ve ever gotten as much feedback on anything else I’ve written, with ...

Read More »

Protect the environment, and your bottom line

Does the question “What is your business doing for the environment” give you the same kind of anxiety as “Did you remember to get the oil changed” or “Are these socks clean?” If so, you need to turn that attitude on its head and realize that doing good can be one of the cheapest forms of marketing available to your ...

Read More »

(LE)GO Boating

Getting families and children interested in boating is one of the best ways we have to grow the industry. Capitalizing on the buzz around The LEGO Movie, Breakwater Marine found a creative way to grab that demographic’s attention and help draw them to the Vancouver Boat Show. The Surrey, B.C., dealer partnered with LEGO and Brickville Design Works for the ...

Read More »

Wisdom of the Herd

When running a business – or even a department within a business – how much do you go your own way versus taking into account the wisdom of the herd? It’s a tough decision. While many trainers in the marine industry are quick to stress that not every solution will work for every business, there is some value in seriously ...

Read More »

Prep for the press

While covering the Minneapolis Boat Show, I noticed that few people wanted to be interviewed. Even the smoothest-talking salesmen clammed up with a simple question like, “What are you excited about this year?” Sure, nobody wants to say something wrong or disparage the company name, but a quick interview can be great exposure or put customers at ease in a ...

Read More »