Blogs

What are you worried about?

Times are rosy in the boating world at present. Sales numbers have been higher in the past, but the marine industry is a leaner, meaner machine than anytime in recent history. While things aren’t perfect, notably the generally dismal weather and the western drought, it’s important to put the present moment in context. In the “this is good” column, inventories ...

Read More »

Don’t make ‘all I want to do is sell’ your mantra

It was an early morning meeting chaired by the SVP. There wasn’t any reason to anticipate fireworks this particular day so the atmosphere was, to say the least, rather relaxed. A sales manager was the last to arrive, whispering to the person next to him as he sat down, “All I want to do is sell.” The meaning was clear. ...

Read More »

Are you ready for what comes next?

The industry is spending a lot of time and effort trying to figure out how to grow the boating audience and rightfully so. We all know the demographic changes that are impacting us and what’s coming down the pike. Senior editor Tom Kaiser wrote about the millennials earlier this week. Another big challenge is drawing a more ethnically diverse audience. ...

Read More »

Capturing Millennials

At 32 years old, I’m a pretty typical Millennial. I rent a house, drive a six-year-old car, will be paying off college debt for several more years and the idea of buying a recreational item like a new motorcycle, snowmobile or boat is incomprehensibly far into my future. It’s not that I don’t want the trappings of the American Dream. Like ...

Read More »

MDCE an investment in your business

It may only be May, but it’s time to start thinking about attending the Marine Dealer Conference & Expo this November. We just kicked off registration last week and are making some exciting improvements to the event. Most notably, we’ve added a fourth track of education, splitting sales and marketing into separate tracks, so we’ll now have Service Plus, Powering ...

Read More »

The automated boat: Tech to radically modernize tomorrow’s boats

Our level of technical sophistication is getting extravagant. We’ve solved so many big problems, that much of our advancements are high-tech cherries atop the cakes of necessity. That doesn’t mean that the days of jaw-dropping, awe-inspiring advancements are over. In fact, many techno-swamis see countless revolutions on the horizon and, similarly, marine industry watchers are working on some amazing stuff. ...

Read More »

What makes a ‘Top Product’

This week, we announced our first annual Boating Industry Top Products awards. I thought it might be interesting to you to know what goes into picking a product. When we decided to launch a Top Products program last year, we wanted it to be a little different. There’s plenty of recognition for products in our industry, but most of it ...

Read More »

Talk About Tech

With products like Volvo Penta’s Glass Cockpit, Simrad’s Chartplotter and B&G’s H5000 multifunction displays, and the still-amazing joystick controls, the marine industry has finally caught up with the technology available in the rest of modern living. It’s stunning what these multifunction systems can do, and how good they look while doing it. With smartphones, intelligent homes, autonomous cars, location-aware watches ...

Read More »

Plan your sales game

In reporting on a feature about sales training for the June issue of Boating Industry, one word has risen to the surface: consistency. It’s the bedrock of a smart sales department. Picture two different customers walking into your dealerships on different days. Will they learn the same things about your business, its services and the products you sell? Will they ...

Read More »

What are you touting? Discounts or value?

A couple months ago, I was in my car, and a commercial came on the radio that caught my attention. It was the voice of Ron Trzcinski, founder of The Original Mattress Factory, and what caught my attention was that he wasn’t advertising a Presidents Day sale like most other retailers that week. Instead, he was talking about his company’s ...

Read More »