Blogs

Discover Boating advancing Hispanic marketing efforts

As you've often seen me write about here and in the pages of the magazine, I think bringing more minorities into boating needs to be one of the top priorities for our industry ... and others have been saying that for years as well. So it's great to see one of the important parts of that effort come to fruition ...

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Can we ever ‘go it alone?’

I was reading this horrifying article about what extreme loneliness and isolation does to a person. In short, it does bad things. The article and the process of working on an article about water sports segment of the boating industry got me thinking about how stakeholders in the marine industry need each other just as people do. The manufacturers need ...

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Marine Special Products bringing humor to boating issues

Marine Special Products Group, a boating systems maintenance and installation company out of Connecticut, is employing cartoons on its website to have a little fun with common boating problems. The company worked with Walden Pond Marine Marketing to conceive the idea and hired former New Yorker cartoonist Al Raebuck to illustrate common boating issues, such as foul-smelling heads and uncomfortable ...

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Finding what resonates with Bit.ly

In our social media webinar yesterday, there was some talk about analyzing fan, follower and customer data. To me, it’s one of the most important things to understand about social media. Just about everyone knows that funny pictures, interesting articles and coupons get a lot of likes, re-tweets and shares. Just like an ad campaign, you can’t fully measure your ...

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Keep up with MDCE on social media

This week marks only four months until we kick off this year’s Marine Dealer Conference & Expo in Orlando. We’ve got a great lineup of speakers and events for you. We’ll lead off with an opening keynote from Chester Elton and wrap up with the first-ever MDCE closing keynote from Ryan Estis, with loads of great content in between. This ...

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Going clubbing

Boating in an urban area is tricky, even someplace with as fantastic lakes and waterfronts as Minneapolis.  I’ve always, somehow, found an outlet. A cheap canoe off Craigslist; a shared set of kayaks with a friend; rentals and monthly trips to a lakefront cabin have always kept me on the water. But I wanted to try my hand at sailing, ...

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No cure for stupidity, but what’s the industry’s role in safety?

Elsewhere on the site today, you’ll find the unfortunate annual ritual of the reporting of the series of Independence Day boating fatalities. As most of us who spend any time on the water know, there’s a lot of stupid/inexperienced/drunk/otherwise intoxicated people out there, and alcohol is apparently to blame for many of the accidents reported this past week. My family ...

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Births, not immigration, driving Hispanic growth

An interesting new study from the Pew Research Center shows the need to adjust the thinking on minority populations, especially Hispanics. Quite often, when the topic of reaching out to the Hispanic audience we commonly hear the word “immigrant” being thrown around, but that’s becoming an increasingly inaccurate way to describe that cohort. For the first time in more than ...

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Video: Flexboat plans to grow boating with inflatables

I just got back from the Honda Marine press event. You can read more about that in my article here. Along with a chance to give the engines the once-over, the media gathered there also had an opportunity to talk to several of the company’s boat-builder partners. I spent a lot of time talking to the folks at A.I. Boats ...

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Profits through my eyes

It’s been too long since my last blog for Boating Industry. I can easily say I have been slammed with work and projects with retailers. Retailers that are on the gas are keeping me busy using my eyes and designs to create a new kind of in store experience. I love it; they love it, and wow, the industry is ...

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