Blogs

Financing recreational sales in the COVID-19 era

Myril Shaw Dealer Profit Services

By Myril Shaw While the times and circumstances require social distancing and limited direct, face-to-face interactions, and while dealers have clearly developed great virtual/no-touch showrooms and selling techniques, one aspect of consummating the sale has not changed for boat dealers. When a customer wants to finance, the compliance requirements (Red Flag and Patriot Act laws) have not been reduced in ...

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Facebook Messenger: A dealer’s secret marketing weapon

Joe Iribarren, Beyond Creative

By Joe Iribarren Facebook Messenger is a tool many people use for messaging friends on the fly – but did you know it's also a secret marketing weapon? The platform has some valuable options that you can leverage to improve customer service, promote your inventory and more. Messenger has rapidly become some dealers' preferred way to connect with existing and ...

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Boating – The 2020 Antidote

Bill Yeargin Correct Craft CEO

By Bill Yeargin It seems unnecessarily obvious to state this but, so far, 2020 has been challenging. First, dealing with COVID-19 and now experiencing the unrest over inequalities in our country. To many, it seems like we should hit a “reset” button on the year. Despite the chaos, people are looking for ways to reconnect with those most important to ...

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If you want sales success just do this one thing

Sales Success

By Mark Overbye We need a table, but not just any table, for our new boat brand soon to be in production. My wife’s an awesome cook and the prospect of her preparing food on the seat or the gunnel when boating with friends and family isn’t right. You’ve seen it too. Holding a drink between your legs while juggling ...

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Being “crisis ready”

Bill Yeargin Correct Craft CEO

By Bill Yeargin The past 100 years has seen one crisis after another; WWI, the Spanish Flu, the stock market crash, the Great Depression, WWII, Korean War, flu’s of the 50’s and 60’s, Vietnam War, Oil Embargo, inflation, sky high interest rates, the ‘87 stock market crash, the Gulf War, 9/11, the Great Recession and now COVID-19. You’d think we ...

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Some good news from the front lines

boat dealers

By David Gee A colleague who works as the editor at a sister publication recently went boat shopping to replace an aging pontoon at the family lake cabin. Since we are all hungry for news about “what it’s like out there” I thought I would share some of the anecdotes from his experience at the first dealer he went to. ...

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Collaboration and communication in the coronavirus era

Remote collaboration and communication

By David Gee Working remotely isn’t new. But being forced into it in such widespread numbers, and so suddenly, is. “And we are being pushed either over, or right straight through, that learning curve,” says Dr. Mark Mortensen, an associate professor of organizational behavior at INSEAD. “But in all fairness, the technology is not new. I have been studying remote ...

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Lessons from Gulliver’s Travels

Bill Yeargin Correct Craft CEO

By Bill Yeargin Interested in a classic book that is fun to read and full of leadership lessons? Read (or re-read) Gulliver’s Travels. Gulliver’s Travels, written by Jonathan Swift, is the first-person account of Lemuel Gulliver, an English surgeon and sea captain who visits remote regions of the world. A brief reminder of Gulliver’s four trips is as follows: - ...

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Don’t just restart your business – “reset” it

Bill Yeargin Correct Craft CEO

By Bill Yeargin These are extremely stressful times for business leaders. We are all wondering what we should be doing during this period of uncertainty. There is no playbook to read; we are writing it. With the many challenges leaders are currently experiencing, it may seem too early to be thinking about reopening your closed (or soon to be closed ...

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