Blogs
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What are your dealership’s New Year’s resolutions?
It will happen. This week local gyms will be full of people; those you’ve never seen before will be clamoring…
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Busyness is the new status symbol
Everyone seems busier these days. Since the Great Recession, employees and owners have had to take on more work to…
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Identifying new marina markets strategically
Adding a new or existing marina to a branded portfolio requires months, if not years, of extensive analysis to determine…
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Other industries are ready to engage new markets. Why aren’t we?
The New Markets Task Force of the Recreational Boating and Leadership Council will be presenting its educational training module to…
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Grow Boating Summit
This week in Chicago our industry held a Grow Boating Summit to discuss how we can continue to promote the…
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How to inspire customer loyalty
While it’s not true in all cases, customer loyalty is certainly not what it used to be. With 24/7 access…
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A changing industry
The boating industry is on the edge of dramatic change. In fact, in the next 10 to 15 years our…
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4 email marketing campaigns to drive sales
There are a lot of strategies out there for driving sales. You can run advertisements, optimize your website so you…
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Facebook still king for social media marketing
A new study shows that Facebook is only growing in importance as a tool for reaching potential customers. Social Media…
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