Blogs

Lessons from Gulliver’s Travels

Bill Yeargin Correct Craft CEO

By Bill Yeargin Interested in a classic book that is fun to read and full of leadership lessons? Read (or re-read) Gulliver’s Travels. Gulliver’s Travels, written by Jonathan Swift, is the first-person account of Lemuel Gulliver, an English surgeon and sea captain who visits remote regions of the world. A brief reminder of Gulliver’s four trips is as follows: - ...

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Don’t just restart your business – “reset” it

Bill Yeargin Correct Craft CEO

By Bill Yeargin These are extremely stressful times for business leaders. We are all wondering what we should be doing during this period of uncertainty. There is no playbook to read; we are writing it. With the many challenges leaders are currently experiencing, it may seem too early to be thinking about reopening your closed (or soon to be closed ...

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Changes to Google impacting your digital marketing

Joe Iribarren, Beyond Creative

By Joe Iribarren These are hard times for many businesses across the globe. Local government is forcing companies to stop operating, while others are voluntarily doing so. And everyone is trying to figure out how to adapt to this ever-changing landscape quickly. I want to give you an update on some changes to Google and how they can impact your ...

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Crisis leadership

Bill Yeargin Correct Craft CEO

By Bill Yeargin The global community is dealing with a crisis unlike anything those of us alive have ever experienced. It feels like we are in some sci-fi movie with a pandemic slowly (or not so slowly) moving across the globe. A crisis like what we are experiencing requires great leadership and, unfortunately, some leaders who are excellent in a ...

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Good things will happen

Bill Yeargin Correct Craft CEO

By Bill Yeargin We are living in a time that reminds me of eras we read about in history books but never thought we would experience. During this challenging period, it might be hard to imagine any good coming out of what we are experiencing, but history teaches us that good comes out of even the most difficult situations. Many ...

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Boating to the rescue

Bill Yeargin Correct Craft CEO

By Bill Yeargin If you are feeling stressed, you are not alone. Between the presidential election in the U.S., the wildly fluctuating equity markets, and COVID-19, even the normally stoic are feeling a little anxious. Our hearts go out to those who have been impacted, especially those impacted by COVID-19. And, our prayers go out to those around the globe ...

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Nearly 80% of manufacturers expect coronavirus will damage their operations

Coronavirus and manufacturing

By David Gee The National Association of Manufacturers released a survey today of its member companies on the impact of the COVID-19 outbreak to manufacturers. The survey was conducted in the field from Feb. 28 to March 9. The 558 respondents were asked about effects to their supply chain and operations, their financial expectations and their emergency response plans. More ...

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In support of responsible wakes in the Land of 10,000 Lakes

By Chris Bank It's no surprise that in the “Land of 10,000 Lakes,” many of our favorite recreational activities take place against the backdrop of Minnesota’s abundant bodies of water. With more than 820,000 registered boats across the state — amounting to roughly one boat for every six Minnesotans — sports like fishing, water skiing and wake surfing are widely ...

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Q & A with Tracy Crocker, BRP Marine Group

By David Gee While doing interviews for an upcoming Market Trends story on outboards, we caught up with Tracy Crocker, president, BRP Marine Group, at the Miami International Boat Show. The following is an unedited transcript of that interview. Boating Industry: Retail sales for outboards increased for the eighth straight year in 2019, with unit sales reaching a 13-year high. ...

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Outboard Q & A with Gus Blakely, Suzuki Motor of America

By David Gee In the next issue of the magazine, we will be running a Market Trends piece on outboards. We don't want to steal any of the thunder from that story, but we did gather some good interviews. And since we don't have the space to include the complete interviews in the magazine, we thought we would feature some ...

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