Blogs
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How to make your brand irresistible
By Mark Overbye I want one. A flamethrower. Not sure why, I guess I’m intrigued by how they came to be. …
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Join Me at the American Boating Congress
By Bill Yeargin If you lead an organization and care about the boating industry, you need to join me May…
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Shifting marketing strategies for the year ahead
By Wanda Kenton Smith While some industries took a beating during COVID, many in the outdoor power and marine space…
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Pontoons continue to lead in recreational boating sales
By Ryan Kloppe From raising a boat’s sails on the wide-open ocean to spending a day cruising the lake, recreational…
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Getting the win with financing
By Jeff Backus So you’re working with a customer, and they have decided on the perfect boat. They are ready…
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Electric Boats: Consumer trends and 5 tips for selling
By Erin Ruane How should dealerships approach emerging technology, like electric boats, that may be unfamiliar to shoppers? To help…
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Solve your SEO troubles by answering your customers’ questions
By Sarah Prellwitz If you’re struggling with your website’s SEO, you’re not alone. A HubSpot survey revealed the top three…
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Keep your digital brand recognizable for your shoppers
By Sarah Prellwitz If you manage multiple store locations for your dealership, you understand the importance of maintaining a consistent…
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Innovation: A bipartisan no-brainer
By Bill Yeargin Many people don’t realize how close the pandemic and related supply chain issues have come to both…
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Innovation is not a new color
By Mark Overbye Confusing innovation with novelty can be lethal. When I started Gekko Boats years ago there were plenty…
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