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Elevate your performance by building capacity in these key areas

By Robert Glazer In 2015, I decided to start sending an email every Friday to all the employees at my company, Acceleration Partners. Many CEOs send out weekly wrap-ups, but I wanted this message to go beyond the typical business-related content. Instead, I wanted to provide inspiration around the concept of improvement and growth, with the goal of encouraging our ...

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Guide your customers through the path to purchase

By Lauren Labunsky The “customer journey” and what it looks like in today’s world has become a hot topic as marketing has become more and more focused on digital strategy. Websites have begun to replace in-store visits as a customer’s first experience with a business. If you have a well-designed responsive website with regularly updated content and inventory, you’ve got ...

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Thanks Thom!

By Bill Yeargin In the Old Testament we read the story of Queen Esther who was told by her cousin Mordecai that she had been put in her position for “such a time as this.” While we may not read about Thom Dammrich in a future religious text, there is no question that during his tenure at NMMA he was ...

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10 F&I-related issues that could cost you money

By Myril Shaw F&I Profit Center is an easy target when it comes to overall store profits that are less than what you would like. F&I is easy for a reason – they are often to blame. There is more though – and sometimes the expenses that occur when a customer finances are not directly related to reserve, backend penetration ...

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Back to school: Riding the wave of learning to sales activation

By Chuck Lewis School is back in session. Summer is over already, although I’m squeezing in a late-summer surf as of this writing. In this blog series we want to discuss how we can use technology and contemporary learning to elevate the boat buying experience, retain employees and make learning fun and practical. As our children enter their classroom and ...

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Leverage Facebook advertising to reach local prospects

By Lauren Labunsky The main reason why Search Engine Marketing (SEM) is such an effective advertising strategy is because people spend so much time on search engines and use them so often while browsing online. Another online platform that most people use frequently? Social media sites, with Facebook being the most valuable for advertising strategy.  The nature of how people ...

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A simple “Thank You” can make you a better leader

Remember the last time a client, boss or co-worker gave you a hand-written thank-you note to tell you you’re doing a good job? Maybe someone at work surprised you with flowers, an unexpected gift or a bonus. Has a vendor ever slipped you a gift card for a fancy coffee treat to show appreciation for your loyalty? It feels good. ...

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Disrupt the customer journey

The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as simple as someone seeing a boat ad in the newspaper and coming into your dealership to purchase it. The constant connectivity that our digital world creates makes it easier to reach prospects and customers, but also requires more strategy and ...

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Q&A with Bruce Van Wagoner of Wells Fargo

By David Gee Bruce Van Wagoner is President of the marine group for Wells Fargo CDF, and I recently had the chance to speak with him about the state of the recreational boating industry from his perspective. David: About half of the dealers we surveyed for the Boating Industry Market Data Book experienced an increase in revenue and profits YoY ...

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