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Hitting the target with social media ads

Advertising for your dealership on social media is a smart and strategic way to grab the attention of your likely prospects. As a local business, you have an even higher chance of targeting social media users in your area who may already be in the market for a boat. Social media ads are a low cost/high impact method of advertising, ...

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TPP – Thank you President Trump for reconsidering

Global trade has been in the headlines recently and many are concerned about the impact of a trade war. The U.S. and China have both been using threatening rhetoric that has some people worried. Because of these developments, President Trump has recently asked his team to reconsider the administration’s position on the Trans-Pacific Partnership (TPP). TPP was a hot campaign ...

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Breaking down the basics of ranking high on Google

There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your business. Search Engine People statistics show that over half of all clicks on search engine results pages (SERPs) go to the top three results and 75 percent of searchers won’t go past the first page. Failing to invest in your ...

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The Future: An open letter to President Trump

Dear Mr. President, You have a big job, in fact, the biggest. I cannot imagine the number of items you must consider each day. Therefore, I want to be respectful of your time while also asking you to consider some thoughts that I believe are critical to the future of our country. Mr. President, as you know, the world is ...

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Two more reasons to target prospects with pay-per-click

If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one of the most valuable aspects of this tool is its ability to target ads toward specific online users. This allows you, as the advertiser, to reach prospects who are more likely than others to purchase from your dealership. Search engine ...

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Global Trade is Tough – Aluminum Proves It

In November the U.S. Department of Commerce announced a historic self-initiated investigation into whether China is selling certain aluminum product into the United States at below fair market value. What made this action historic was that the Department has not self-initiated an investigation in over 25 years. Normally, the catalyst for an investigation is a complaint by an impacted U.S. ...

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What’s your pre-owned strategy?

In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows that we are very excited about our growth in 2018. When reviewing the concerns going into 2018, the top two were affordability of boating and lack of skilled labor craftsmen for new boat production challenges. With those two concerns, perhaps ...

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Why email is (still) so powerful

You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold a managerial role at one. It’s likely that you want to market your business and promote your inventory in the most effective way, but you have limited resources. You just don’t have the time to devote to everything, which is ...

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Boating Industry 2018 Top Products submissions now open

Submissions for the Boating Industry 2018 Top Products now are open. The application process will close Thursday, March 1. Any product that has been introduced or significantly updated since Jan. 1, 2017, is eligible. Many of you have released exciting new products at recent boat shows  – all of which are applicable. These Top Products, selected by the editorial staff ...

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Walking the charitable walk

It’s no secret that corporate responsibility and community support are main core values here at IGY Marinas. However, it doesn’t matter how much you talk about giving back to your community, if you don’t actually follow through with your promises. The easiest way to do that would be to just write a check and call it a day. But not ...

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