Blogs
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Boating Industry’s new associate editor says hello
A little over two weeks into my new adventure at Boating Industry and I realized I hadn’t introduced myself yet…so,…
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Big Shoes to Fill
Last month our company, Correct Craft, celebrated the 100th birthday of Ralph Meloon, a son of our founder and lifelong…
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How strong is your online presence from the view of a prospect?
As we prepare for 2018, I challenge each of you to rethink the marketing techniques you do inside of your…
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Voice search’s rise is great news for marine dealerships
“Siri, tell me how much a 2018 Cobalt Surf R7 costs.” “Siri, find one of those near me.” “Siri, give…
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Vice President Pence’s visit and tax reform
Last week Correct Craft was honored to have Vice President Mike Pence visit our world headquarters in Orlando and tour…
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Support the Caribbean Communities/Eastern Caribbean Fund
Boating plays a major in role in the economic and social infrastructure of many Caribbean islands. It is a unique…
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Facebook won an election. It can grow your business too.
In a recent 60 Minutes interview, Brad Parscale, digital director for the Trump campaign, discussed that Facebook played a major…
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An industry for sale – the seller’s struggle
The boating industry is going through substantial changes – more than it ever has. One significant factor impacting our industry…
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Don’t let a potential customer walk away
I recently went to a car dealership to have my oil changed. I walked toward the lounge adjacent to the…
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Don’t underestimate the value of your website’s “About Us” page
We’ve seen a lot of “About Us” pages on dealership websites, and they can really range in quality. Sometimes dealers…
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