Nicholas Upton
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Don’t forget your staff when changing procedures
Everyone has had that job. You’re working along efficiently and getting stuff done when a superior swoops in and changes…
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It’s time to take LinkedIn serious
LinkedIn has been around since 2003 and has been seen in various lights. The glowing light of posting all your…
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Building a boating culture anywhere (even Iowa)
We talk a lot in this industry about developing the boating lifestyle and extending the boating culture to customers. Recently,…
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Automate your summer job postings
Summer is almost here. More people will be on the water, more people will be buying boats and more people…
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Save money on Google Adwords by boosting your Quality Score
Paid search is a wonderful way to precisely target your prospective customers, but it’s not exactly the most intuitive way…
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Are you prepared for Mobilegeddon?
Google might be embroiled in a massive antitrust suit in Europe, but that doesn’t mean that operations have stopped by…
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Answering the phone is a marketing function
Research says that 66% of small businesses value phone leads above all others, and spend $68 billion in advertising to…
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Don’t forget the personal touch
We talk a lot about arcane marketing tactics, productivity and technology, but sometimes the most valuable tool is a pen…
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Upgrade your email subject lines with these top five words
An interesting look at email marketing by MarketingProfs gives us some good data on what works for an email subject…
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What can you get for $5?
If someone asked me a few weeks ago what I could get for $5, I would have a short list…
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