Nicholas Upton
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Don’t forget your staff when changing procedures
Everyone has had that job. You’re working along efficiently and getting stuff done when a superior swoops in and changes…
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It’s time to take LinkedIn serious
LinkedIn has been around since 2003 and has been seen in various lights. The glowing light of posting all your…
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Building a boating culture anywhere (even Iowa)
We talk a lot in this industry about developing the boating lifestyle and extending the boating culture to customers. Recently,…
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Automate your summer job postings
Summer is almost here. More people will be on the water, more people will be buying boats and more people…
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Save money on Google Adwords by boosting your Quality Score
Paid search is a wonderful way to precisely target your prospective customers, but it’s not exactly the most intuitive way…
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Are you prepared for Mobilegeddon?
Google might be embroiled in a massive antitrust suit in Europe, but that doesn’t mean that operations have stopped by…
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Answering the phone is a marketing function
Research says that 66% of small businesses value phone leads above all others, and spend $68 billion in advertising to…
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Don’t forget the personal touch
We talk a lot about arcane marketing tactics, productivity and technology, but sometimes the most valuable tool is a pen…
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Upgrade your email subject lines with these top five words
An interesting look at email marketing by MarketingProfs gives us some good data on what works for an email subject…
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What can you get for $5?
If someone asked me a few weeks ago what I could get for $5, I would have a short list…
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Shining a light on ‘dark social’
While working on a social media article for the February 2015 issue of Boating Industry I heard the same complaints…
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Get to work on your business resolutions
Now that the New Year’s hangover has worn off and we’re all getting used to writing 2015, it’s high time…
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Do we need to get on Tumblr?
Just before the Thanksgiving holiday, as recipes were being pinned and re-pinned like mad and micro-bloggers re-blogged cat gifs through…
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Could one of your employees slack off for 14 years?
How much are your workers actually working? Everybody knows there is downtime here and there when employees kick back with…
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Getting social at MDCE (and any conference)
With the Marine Dealers Conference and Expo and the Top 100 awards just a few weeks away, we’re hip deep…
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Creating your own newsroom
I’ve been keeping an eye on what comes out of the Mid-Atlantic Marketing Summit and all the new marketing tactics…
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Mercury shines at diamond anniversary dealer meeting
Walking out of Mercury Marine’s historic 75th anniversary dealer meeting, it was hard not to have a sense of connection…
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My summer sailing adventure is winding down
I wrote about my sailing club earlier in the year, and as the season winds down and the fall air…
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Leak of celebrity nudes reminds us how important digital security really is
Jennifer Lawrence is likely wishing she had a better strategy for online security. The fact that popular celebrities can be…
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Follow potential customers with online ads
You’ve probably seen those ads that just seem to follow you from site to site. It can be a little…
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