Liz Keener
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Don’t let a potential customer walk away
I recently went to a car dealership to have my oil changed. I walked toward the lounge adjacent to the…
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How long are your customers waiting on the phone?
Recently I called a dealership looking for a specific employee. The phone was answered promptly. I asked for the person…
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What are your dealership’s New Year’s resolutions?
It will happen. This week local gyms will be full of people; those you’ve never seen before will be clamoring…
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Always remember to ask for the sale
Recently my car required an oil change. Since I bought my pre-owned car from a dealership that carries a different…
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Are a few dollars worth customer satisfaction and loyalty?
There’s no hiding that I am a diehard Minnesota Vikings fan. So it was no surprise when my Secret Santa/sister-in-law…
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Quit looking at your phone at shows!
A couple weeks ago, I ventured over to the Minneapolis Boat Show, and as I wandered the show, I noticed…
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What are you touting? Discounts or value?
A couple months ago, I was in my car, and a commercial came on the radio that caught my attention.…
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Are you following up with every prospect?
People who know me well know I’m a big fan of a particular automotive manufacturer. Cars have been a big…
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The value of a demo ride
Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with…
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What questions do you ask during an interview?
A couple days ago, I was prepping my husband for an upcoming job interview. I was throwing out typical interview…
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Show genuine interest in your customers
This past weekend I was walking around a major department store when an employee walked up to my husband and…
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The ROI of handwriting a thank-you note
When I was in the midst of wedding planning about a year ago, everything was as crazy as every bride…
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There is more than one way to thank employees during the holidays
Every year business owners are confronted with the holidays and how or if they should show appreciation for their employees…
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Take advantage of free resources
We all know running a business isn’t a cakewalk, that’s why hundreds of dealers flock to the Marine Dealer Conference…
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