Lauren Labunsky

Social media platforms are a goldmine for reaching your customers. According to data from Statista, 81 percent of Americans use social media, and that includes Americans of all ages. Not only is social media popular now, but it’s only expected to increase in popularity with time. While it’s not likely that your parents or retirement-age neighbors were actively using social ...

Ten years ago – or even five years ago, for that matter – when someone asked you how you were advertising your dealership, what would your answer have been? It’s likely that you were running ads in your local newspaper, on the radio, maybe you had a commercial on TV – if you were really wanting to make an investment, ...

What kind of first impression do you offer to your potential customers? You likely go to great measures to make sure your showroom is clean and organized, your sales staff are attentive and ready to help, and the coffee is always hot. But in 2017, is your physical dealership really serving as the first impression of your dealership? People are ...

The happiness and loyalty of your customers is not something to take lightly. Conventional business wisdom, according to LinkedIn, says that it costs 10 times as much to earn a new customer than to keep a current one. According to data from Accenture, more than half of consumers will end their loyalty to a particular business after having a poor ...

These days, you can pretty much count on the fact that your dealership’s current and potential customers are on their phones all day, every day. With smartphones, most people are basically carrying their lives around with them wherever they go, and that includes their email inbox. More than half of emails are now opened on mobile devices, which makes sense ...

When you’re going on vacation and want to find the perfect hotel, what do you do for research? What about a dinner outing with friends – is there anything you check before making a reservation? If you’re like the overwhelming majority of people, the first place you’ll go before making your decision is an online review site. According to research ...

Most successful dealers have an active dealership Facebook page – one that looks nice and neat, provides all necessary information and is updated regularly. Why is this? Because Facebook is by far the largest and most result-driven social media channel for businesses. We’ll quickly mention the basics – things like contact information, dealership address and high-quality images used as your ...

With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a decrease in the effectiveness of traditional marketing, it’s time that we also re-evaluate methods of sales. What used to work in the “good old days” might just be a thing of the past. Why do people go online first? It’s ...

While it’s not true in all cases, customer loyalty is certainly not what it used to be. With 24/7 access to the internet on mobile devices, and businesses bidding against each other for online ad space, customers can be quick to go to a competitor for a lower price or a better deal. According to insights from The Survey of ...

At Dealer Spike Marine, we’ve covered the importance of email marketing many times – for example, here and here. But let’s also recognize the fact that many emails go unopened. People have become accustomed to receiving spam almost as often as regular emails. This makes the inbox less a resource of important, timely information and more like a random grab ...