Advertising for your dealership on social media is a smart and strategic way to grab the attention of your likely prospects. As a local business, you have an even higher chance of targeting social media users in your area who may already be in the market for a boat. Social media ads are a low cost/high impact method of advertising, ...
Read More »Lauren Labunsky
Breaking down the basics of ranking high on Google
There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your business. Search Engine People statistics show that over half of all clicks on search engine results pages (SERPs) go to the top three results and 75 percent of searchers won’t go past the first page. Failing to invest in your ...
Read More »Two more reasons to target prospects with pay-per-click
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one of the most valuable aspects of this tool is its ability to target ads toward specific online users. This allows you, as the advertiser, to reach prospects who are more likely than others to purchase from your dealership. Search engine ...
Read More »Why email is (still) so powerful
You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold a managerial role at one. It’s likely that you want to market your business and promote your inventory in the most effective way, but you have limited resources. You just don’t have the time to devote to everything, which is ...
Read More »Earn more customers, win more sales with mobile marketing strategies
A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They might have expanded their reach with digital by emailing an advertisement instead of printing flyers, or creating graphics to promote a sale on their dealership’s Facebook page. Today, the digital landscape has expanded on a huge scale, and it’s not ...
Read More »Looking ahead to 2018: How to be a great leader and inspire your team
As we close on 2017 and look toward the new year, you may be considering the goals and improvements that you’d like to make in 2018, whether that be in your personal life or in your business. Call it New Year’s resolutions or just a good season to slow down and reflect – as we move closer to 2018, here ...
Read More »Voice search’s rise is great news for marine dealerships
“Siri, tell me how much a 2018 Cobalt Surf R7 costs.” “Siri, find one of those near me.” “Siri, give me directions to the dealership.” Not only do search engines like Google simplify the process of finding the answers you need, but now you don’t even need to type your question into a search bar. Voice search on smartphones has ...
Read More »Don’t underestimate the value of your website’s “About Us” page
We’ve seen a lot of “About Us” pages on dealership websites, and they can really range in quality. Sometimes dealers put a lot of thought into this page – and it shows. The dealer has gone beyond a block of text that quickly summarizes the dealership’s products and encourages customers to buy – instead, the “About Us” page leaves the ...
Read More »Social media cheat sheet for your dealership, part two
It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...
Read More »Social media cheat sheet for your dealership, part one
It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...
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