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Jonathan Sweet

Congress finally passes tax breaks … for 2014

So, yeah, that seems to sum up this Congress about right. With mere weeks to go in the year, the U.S. House passed a package of tax breaks ... that expire at the end of the year. The tax breaks cover a number of areas, but most notable is a number of incentives for business investment in research and development, ...

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What makes a Top 100 dealer

Elsewhere on the site today you’ll find our 10th annual Top 100 list – our listing of the best boat dealers in North America. So what makes a Top 100 dealer? In many ways the dealers are drastically different. There are sailboat dealers, powerboat dealers, yacht dealers, fishing boat dealers, etc. Some have marinas, some have restaurants. Many offer storage, ...

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Don’t forget to send your Thanksgiving cards

It'll be only a few weeks until we all start getting swamped by Christmas (or "Holiday")  cards from friends, family and, of course, everybody we do business with. But why not cut ahead of the crowd by sending out Thanksgiving cards to your past customers? Before we moved to Minnesota, that's what our previous insurance agent did every year and ...

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There’s no such thing as bad publicity … except when there is

There's a school of thought that says any publicity is good publicity. That's the kind of thinking that can backfire, as one marine industry company learned recently. Boatbound, one of a wave of peer-to-peer boat rental companies, apparently figured they could capitalize on their hometown San Francisco Giants' World Series appearance. The company issued a press release that was picked ...

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Marine marketing pro’s new book aims to get more kids boating

Diane Seltzer, marketing director at SureShade and founder of Marine Marketing Tools, has written a new book to show kids the fun of boating. "The Amazing Adventures of Boat Girl" is designed to teach kids about the adventure of boating, but also the importance of being safe. The protagonist is a young girl who is nervous about getting on her ...

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Record share of Americans have never married, new study says

This one caught my eye as it came across the wire this morning -- a new study from the Pew Research Center shows that a record 20 percent of Americans aged 25 years and older have never been married. Certainly, some of this increase is caused by many millennials opting to put off marriage and family because of mounting college ...

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Chaparral wows at 50th Anniversary dealer meeting

I spent most of last week down in Key Largo at the Chaparral & Robalo dealer meeting as the company pulled out all the stops as it kicks off its 50th anniversary celebration. It was in 1965 that Buck Pegg started Chaparral in Fort Lauderdale, Florida, and about a decade later that he moved the company to its current Nashville, ...

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Share your best idea and win $500

It's your chance to be come rich and famous ... or at least a little richer and semi-famous. I've been reading Top 100 applications for the last several weeks, so I know you've got plenty of good ideas out there ... so why not share them? Not only will you be helping to improve the industry, you'll have a chance ...

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Get your MDCE VIP planning kit

You've got less than two weeks left to sign up for MDCE and get a special VIP planning kit. This was one of our most popular promotions last year, featuring a ton of info and discounts to help you get ready for MDCE, Nov. 16-19 in Orlando. Some of the features of the kit: A custom letter with advice on ...

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Webinar update: Answering your social media questions

We had a great turnout for our recent “Creating a Social Media Strategy” webinar. While having a few hundred of our closest friends tuning in is nice, we did find that weren’t able to get to all of the questions people had for the panel. (You can check out the archived webinar here.) So I asked our panel to take ...

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