Guest Blog
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No wake zone: VHDPA makes no splash 20 years later
By Benjamin Patton The anniversary came – and went – unnoticed. It has now been 20 years since Congress enacted…
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Creating content that converts
In the marketing world we always hear the phrase, “Content is King.” We see that ways of consuming content, from…
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Reading equals success
At Correct Craft and our companies, we have a reading culture that has significantly contributed to our success. We talk…
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Prioritize quality over quantity for best ROI
Email marketing has been around nearly as long as the Internet has existed, but the nature of this digital strategy…
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Break into the customer journey with geofence targeting
As digital marketing continues to advance, it becomes more crucial than ever to cater to your prospects throughout the customer…
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Open letter to President Trump
Dear President Trump, I cannot imagine how tough a job it is being President. Though I am sure you receive…
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A call to back Florida’s boating business, protect environment
From the Florida Panhandle to the Keys, Floridians and tourists alike flock to our pristine waters year-round to enjoy some of…
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Don’t let your leads get away
Driving traffic to your dealership website, especially without the right digital marketing tools, can be a challenge. Keeping people on…
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Target online prospects based on behavior
Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and…
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Make your website your No. 1 salesperson
We don’t think we need to convince dealers that a great dealership website is important. As we near the end…
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