Guest Blog
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Back to school: Riding the wave of learning to sales activation
By Chuck Lewis School is back in session. Summer is over already, although I’m squeezing in a late-summer surf as…
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Disrupt the customer journey
The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as…
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The future is bright
By Bill Yeargin Ever since humans embraced both the division of labor and trade, millennia ago, people have been wealth…
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Optimize your site for voice search
By Lauren Labunsky As smartphones and home voice assistants become more popular, it has become crucial to optimize your dealership…
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White House visit, environment, and boating!
Yesterday I was honored to be back at the White House, this time with a few others from our industry,…
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Three types of stories every leader should master
The fact that people are wired to react so strongly to stories should motivate business leaders to develop their storytelling…
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Sell more this summer with SEM
The online world can be a crowded place. With most businesses now on board with creating a strong online presence,…
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USMCA: Let’s get it done
The past few weeks have been good for the boating industry related to Canada and Mexico. President Trump lifted the…
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Online reputation critical to dealer success
As a boat dealership owner or manager, you’ve likely given your business’ local reputation some thought. Maybe your dealership is…
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