Guest Blog
-
Kick off the new year with an end-to-end digital marketing strategy
By Lauren Labunsky Happy New Year, boat dealers! Many of you likely set goals or made a New Year’s resolution…
Read More » -
The future of boating
By Bruce Van Wagoner Catering to the Millennial Generation The millennial generation is often the subject of speculation as people…
Read More » -
Sell the lifestyle, reap the profit
By Myril Shaw When you sell a boat, you are selling a lot more than a product. You are selling…
Read More » -
Show customers you care — digitally!
By Lauren Labunsky The holidays are here and it’s a great time of year to truly focus on how your…
Read More » -
Outshine competitors on the search engine
By Lauren Labunsky Dealers may often wonder – what’s the need to have both Search Engine Optimization (SEO) and Search…
Read More » -
Do You Look Like Your Website?
It is often noted that people, over time, start to look their pets or their spouses. I suspect that in…
Read More » -
Elevate your performance by building capacity in these key areas
By Robert Glazer In 2015, I decided to start sending an email every Friday to all the employees at my…
Read More » -
Thanks Thom!
By Bill Yeargin In the Old Testament we read the story of Queen Esther who was told by her cousin…
Read More » -
10 F&I-related issues that could cost you money
By Myril Shaw F&I Profit Center is an easy target when it comes to overall store profits that are less…
Read More »