Guest Blog

By Joe Iribarren These are hard times for many businesses across the globe. Local government is forcing companies to stop operating, while others are voluntarily doing so. And everyone is trying to figure out how to adapt to this ever-changing landscape quickly. I want to give you an update on some changes to Google and how they can impact your ...

By Bill Yeargin The global community is dealing with a crisis unlike anything those of us alive have ever experienced. It feels like we are in some sci-fi movie with a pandemic slowly (or not so slowly) moving across the globe. A crisis like what we are experiencing requires great leadership and, unfortunately, some leaders who are excellent in a ...

By Mark Overbye In the olden days of business, a manufacturer drove the product cycle, internally deciding how products got developed and presented in a controlled manner. Developed in the 1960’s, the "4 P's" representing Product, Price, Place, Promotion comprised a business strategy that helped define success in that bygone era. It’s a supplier-sided mindset that defines how products get ...

By Lauren Labunsky Happy New Year, boat dealers! Many of you likely set goals or made a New Year’s resolution for your business – was digital marketing strategy at the forefront of your mind when you thought about how to help your dealership achieve more success in 2020? If not, you may want to re-think plans for your business in ...

By Bruce Van Wagoner Catering to the Millennial Generation The millennial generation is often the subject of speculation as people constantly weigh in on how their actions and reactions will shape history. After all, the millennial population is 85 million strong in the U.S. – the largest in the nation’s history. Naturally, the boating industry is not immune to this ...

By Myril Shaw When you sell a boat, you are selling a lot more than a product. You are selling a lifestyle. About 99% of the time, people are not buying any of these products because they need them. They are buying them because they want them, because they have a vision of how much more they will enjoy their ...

By Lauren Labunsky The holidays are here and it’s a great time of year to truly focus on how your dealership is showing customers that you care about them. This could include things like excellent customer service, a special gift or offer, a holiday-themed sale or event, and more. But just as so much of the customer journey has moved ...

By Julie Holemans Let's face it, marketing trends evolve so fast it’s hard to keep up. Except you have to if you want to beat your competition. We looked at the landscape of marine marketing trends and picked the ones that are driving the most profit while being easy to put in place. Marine Marketing Trend #1: Content Marketing Content ...

By Lauren Labunsky Dealers may often wonder – what’s the need to have both Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? If one of these digital marketing tools is at work for the dealership’s digital strategy, isn’t that enough? Doesn’t that mean the dealership website will appear at the top of the search engine results page (SERP), whether ...

It is often noted that people, over time, start to look their pets or their spouses. I suspect that in at least some cases, that may be a good thing. The question here is, do you, or your dealership look like your website? Your website, your online digital presence is every bit as real as your brick-and-mortar store. In fact, ...