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Guest Blog

Shifting ad spend to save money and achieve more sales

Ten years ago – or even five years ago, for that matter – when someone asked you how you were advertising your dealership, what would your answer have been? It’s likely that you were running ads in your local newspaper, on the radio, maybe you had a commercial on TV – if you were really wanting to make an investment, ...

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We are all stronger together

This blog was originally featured on PowersportsBusiness.com and has been republished with permission. Coexistence for us humans is so crucial today, as technology has made the planet we live on seem so small. Through understanding and cooperation, humans have grown to levels hardly imagined a generation ago. So if globally we can accomplish this, why does it seem so difficult ...

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How marinas can benefit from BIG program funding

Boating is one of the more popular recreational activities in the world. In the United States alone, there are approximately 12 million registered boats to prove it, of which an estimated 560,000 are at least 26 feet long. When putting these numbers into perspective we begin to think of the incredible demand there is for marina operators to provide sufficient ...

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How manufacturers can leverage Facebook Lead Ads to drive customers

According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using the internet to conduct pre-purchase research. Your brand is competing for attention not only with other manufacturers, but friends, family, groups and other types of business Pages. To be seen by your desired audience and make it easier for them ...

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Keys to launching a great website

What kind of first impression do you offer to your potential customers? You likely go to great measures to make sure your showroom is clean and organized, your sales staff are attentive and ready to help, and the coffee is always hot. But in 2017, is your physical dealership really serving as the first impression of your dealership? People are ...

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Boating, biofuels and dirty politics


Washington, D.C. is full of advocates. Some are very effective champions for important causes, but others get sucked into the maelstrom of competing special interests. Lately, I’ve seen a lot of the latter type represented among those who claim to serve boating enthusiasts but have become dupes of a well-funded fossil fuel campaign. Listening to these voices, you would think ...

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Embracing technology trends to advance your business

No matter where we are in the world, our lives are connected through technology. Smartphones have evolved into the ultimate travel companion, housing all of your valuable information right at your fingertips. With this in mind, it is important for the marina industry to respond to this booming travel trend and capitalize on it to service our guests. At IGY ...

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American Boating Congress 2017

This week many of our industry’s leaders gathered in Washington, DC for the 2017 American Boating Congress. This is always an interesting week as our industry works together to understand, discuss and take action on key issues. My ABC week began in a meeting of the Recreational Boating Leadership Council. Led by the very capable Matt Gruhn, our council is ...

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Strategically manage your dealership’s online reputation

Customers are conducting online research prior to making a purchase and it plays such an important role in the customer journey. According to Vendasta, who’s core purpose is to help drive local economies, “85 percent of customers use the internet to research before marking a purchase.” Once a customer finds your dealership online, their next thought may be “can I ...

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How to be a customer service champion

The happiness and loyalty of your customers is not something to take lightly. Conventional business wisdom, according to LinkedIn, says that it costs 10 times as much to earn a new customer than to keep a current one. According to data from Accenture, more than half of consumers will end their loyalty to a particular business after having a poor ...

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