Guest Blog
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Expect the Unexpected
By Bill Yeargin Despite many of us having an inclination toward hindsight bias, which is believing we saw things coming…
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Elliot’s Brief Blog
Dr. Elliot Eisenberg is an internationally acclaimed economist who was the keynote speaker at the first ELEVATE SUMMIT conference last…
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Drive more business by consistently advertising your inventory online
By Ezequiel Arredondo It may seem practical and cost-effective to reduce your digital marketing spend during the slow months when…
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How to avoid being on the “Most Hated Business” list
By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the…
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Make F&I also stand for Fun and Inspiration
By Myril Shaw F&I has earned a bad reputation, thanks, largely, to the way it was handled for far too…
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Focus on your SEO strategy to sell incoming inventory
By Pete Batten Summer sales are wrapping up and the hype of buying a new boat may be dying down,…
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Increase your ROI by optimizing your online showroom
By Pete Batten Imagine a customer walks into your dealership showroom and there are no units on display. Do you…
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Financing recreational sales in the COVID-19 era
By Myril Shaw While the times and circumstances require social distancing and limited direct, face-to-face interactions, and while dealers have…
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If you want sales success just do this one thing
By Mark Overbye We need a table, but not just any table, for our new boat brand soon to be…
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