Guest Blog
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How to avoid being on the “Most Hated Business” list
By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the…
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Make F&I also stand for Fun and Inspiration
By Myril Shaw F&I has earned a bad reputation, thanks, largely, to the way it was handled for far too…
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Focus on your SEO strategy to sell incoming inventory
By Pete Batten Summer sales are wrapping up and the hype of buying a new boat may be dying down,…
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Increase your ROI by optimizing your online showroom
By Pete Batten Imagine a customer walks into your dealership showroom and there are no units on display. Do you…
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Financing recreational sales in the COVID-19 era
By Myril Shaw While the times and circumstances require social distancing and limited direct, face-to-face interactions, and while dealers have…
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If you want sales success just do this one thing
By Mark Overbye We need a table, but not just any table, for our new boat brand soon to be…
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Crisis leadership
By Bill Yeargin The global community is dealing with a crisis unlike anything those of us alive have ever experienced.…
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The 4 P’s of business strategy are dead
By Mark Overbye In the olden days of business, a manufacturer drove the product cycle, internally deciding how products got…
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