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Guest Blog

Social media cheat sheet for your dealership, part one

It can be tricky to navigate social media as a business. There is a balancing act between posting too much or too little, it can be tough to predict what kind of content will best resonate with your followers, and social media algorithms are always changing – so even if you do create a high-quality post that your followers would ...

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Free trade – follow up

Earlier this month I wrote a blog for Boating Industry titled “The Free Trade Question.” After the blog was published I received several great comments and questions about free trade, and, as teachers everywhere say, “If you have questions, others probably do too.” So, this blog will share some thoughts triggered by the comments and questions I received related to ...

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Enhancing your business through local community investments

A company’s long-term sustainable growth is largely dependent on the investment that it makes in several aspects of the business. For IGY Marinas, we strive to continually search for ways to work with the local communities daily, whether it be through training or employment opportunities, economic development initiatives or philanthropic events. The outcome of investing in this way is the ...

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Is the boat buying process broken?

As a business partner to dealers and OEMs, the boat buying process has always been a bit different for me than if I were a regular consumer. Our company, LotVantage, helps dealerships manage their online presence and in turn, strategically guides their prospects into customers. I have more insider knowledge of the full buying process than the majority of consumers. ...

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Targeting customers by generation on social media

Social media platforms are a goldmine for reaching your customers. According to data from Statista, 81 percent of Americans use social media, and that includes Americans of all ages. Not only is social media popular now, but it’s only expected to increase in popularity with time. While it’s not likely that your parents or retirement-age neighbors were actively using social ...

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The free trade question

Between working as CEO of a company in the boating industry with global distribution (70 countries) and serving, until recently, as co-chair of the Manufacturing Council’s Trade, Tax Policy and Export Growth Committee (a group of business leaders who advise the U.S. Secretary of Commerce), I have spent a fair bit of time thinking about global trade. Trade was a ...

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Manufacturing Day – Looking out for our future!

Pretty much any time a group of my fellow CEOs get together, the discussion will eventually head toward what many of us describe as our biggest challenge – finding good employees. At Correct Craft, we have manufacturing plants across the U.S. and we offer competitive pay and benefits; however, it is still a challenge to find the employees we need ...

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Incorporating hospitality offerings effectively

While a niche segment, the marina business is very much a part of a wide spectrum of industries, including hospitality. IGY Marinas has already played in this space, expanding our F&B restaurant brand, Fat Turtle and owning/operating Montauk Yacht Club Resort & Marina in the Hamptons/Montauk area. Taking this further, we’ve recently launched our hospitality division, as our team has ...

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How to get a Verified badge for your dealership

Verifying your local business page (your dealership page) adds a layer of legitimacy to your social media presence can help customers feel more confident when they engage with your dealership on Facebook and increases your page’s visibility in search results. What is a verified page, you ask? For a local business page like a dealership, the verification symbol is a ...

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When dealership culture eats your business strategy for a snack

This blog was originally featured on PowersportsBusiness.com and has been republished with permission. Dealerships are made up of many complicated layers. Like most complex systems, there are parts you can see visibly and other parts are not easy to see with the naked eye. Because dealerships are complicated and complex systems, you often have to peel back the layers to truly understand ...

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