Guest Blog

10 F&I-related issues that could cost you money

By Myril Shaw F&I Profit Center is an easy target when it comes to overall store profits that are less than what you would like. F&I is easy for a reason – they are often to blame. There is more though – and sometimes the expenses that occur when a customer finances are not directly related to reserve, backend penetration ...

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Back to school: Riding the wave of learning to sales activation

By Chuck Lewis School is back in session. Summer is over already, although I’m squeezing in a late-summer surf as of this writing. In this blog series we want to discuss how we can use technology and contemporary learning to elevate the boat buying experience, retain employees and make learning fun and practical. As our children enter their classroom and ...

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Leverage Facebook advertising to reach local prospects

By Lauren Labunsky The main reason why Search Engine Marketing (SEM) is such an effective advertising strategy is because people spend so much time on search engines and use them so often while browsing online. Another online platform that most people use frequently? Social media sites, with Facebook being the most valuable for advertising strategy.  The nature of how people ...

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Disrupt the customer journey

The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as simple as someone seeing a boat ad in the newspaper and coming into your dealership to purchase it. The constant connectivity that our digital world creates makes it easier to reach prospects and customers, but also requires more strategy and ...

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The future is bright

By Bill Yeargin Ever since humans embraced both the division of labor and trade, millennia ago, people have been wealth creating machines. Division of labor increases productivity and trade encourages innovation, both of which lead to breakthroughs that keep increasing the wealth, health, lifespan and happiness of the world community. Human freedom, prosperity, standards of living, health, comfort, and lifespans ...

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Optimize your site for voice search

By Lauren Labunsky As smartphones and home voice assistants become more popular, it has become crucial to optimize your dealership website to be featured in voice search results. It is estimated that 65% of people ages 25-49 speak to their voice-enabled devices at least once per day* - these include smartphones, smart watches, Amazon Alexa, Google Assistant, and more. According ...

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White House visit, environment, and boating!

Yesterday I was honored to be back at the White House, this time with a few others from our industry, to hear President Trump and several cabinet secretaries share what they have been doing related to protecting the environment. It is always an honor to be invited to the White House and, while many believe the Administration should be doing ...

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Three types of stories every leader should master

The fact that people are wired to react so strongly to stories should motivate business leaders to develop their storytelling skills. But what business situations call for a story? You might have guessed the answer—it depends. It depends on both the situation and what you’d like to accomplish in the situation. The situation might be a staff meeting where you’re ...

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Sell more this summer with SEM

The online world can be a crowded place. With most businesses now on board with creating a strong online presence, many are realizing the impact that online advertising can make as well. One of the most popular and impactful ways your dealership can advertise online is through Search Engine Marketing (SEM), also called pay-per-click (PPC) advertising. Because this digital marketing ...

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USMCA: Let’s get it done

The past few weeks have been good for the boating industry related to Canada and Mexico. President Trump lifted the 232 tariffs on aluminum and steel and Canada lifted the retaliatory tariffs that were hurting our industry on both sides of the border. Now we are focused on the final step of putting the North American trade war behind us; ...

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