Guest Blog

Do your customers know who you are?

By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — As I stood in a local dealership the other day, a customer who just purchased a boat from the dealership had a few questions and looked a little lost. So, I went up to the gentleman and asked him if I could point him in the right direction. ...

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The high cost of switching

For things that require mental effort what we are really doing is time slicing. We are "switching" our thoughts from one thing to another rapidly — thus creating the illusion that we can multitask.

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Making F&I profitable without an F&I manager

Jan Kelly, president, Kelly Enterprises – Many dealerships have downsized their personnel to the point of not having a dedicated F&I manager. Is that department just as profitable without the dedicated person focused on the task each day? Who is presenting the ancillary service policies, and working with the lenders to secure the customer financing? Some dealerships have simply outsourced ...

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Case File 2010: Burger vs. Burger

Having spent a bit of my career in the marine OEM camps, I have learned firsthand that innovation is king (pardon the mis-reference). As a boat builder, you must have unique features on your products to separate them from the competition.

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Get ‘em OFF the keyboard!

By Jeff Scherer, Associate Partner, Callbutton LLC – Many years ago, before the Internet was “cool,” I was the Internet sales manager for one of the largest automotive retailers. This was a very interesting time because prior to this, no auto entities had really stepped out to try to market vehicles through this new budding medium known as “the Web.” ...

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