With all the talk about social media, most businesses are confused and overwhelmed.
Read More »Guest Blog
What is Social CRM?
During some of my recent dealer visits, dealers have been asking how to properly monitor their social media accounts and how they can use the information that they receive to improve their business.
Read More »New SBA rules: What does this mean for your boat dealership?
By Bill Thompson, Cardinal Points Network — Throughout the summer Congress bantered about the Small Business Jobs Act of 2010, touting it as the next brick to rebuilding our economy. The Act was finally signed into law in late September. Now the question is what does this mean to a boat dealership? While the boat industry has concentrated discussion around ...
Read More »A Social Media Playbill: Who Are the Actors? Who Are the Producers? Who are You?
Who are these parsers of dialogue, weavers of conversation, commenters of the blogdom? They have titles, you know. They have responsibilities.
Read More »It’s Only a Matter of Time
For a download fee less than $50 I was able to download a full set of charts that mapped out all of the waterways I would ever visit. It turned my iPhone into one of the most complete GPS’s on the water you could want.
Read More »What’s In a Name? Maybe a Sale!
It may surprise you (or maybe not) that the vast majority of salespeople handling the calls never ask for the caller’s name.
Read More »Fiberglass manufacturers brace for impact of explosive issue
Fiberglass manufacturers and equipment suppliers face the shared challenge of meeting revised NFPA regulations on potentially explosive dust collection equipment.
Read More »Eavesdrop on your customers through social media
Karin Gelschus recently wrote a post discussing Social Networking Shortcuts. These programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility.
Read More »A Fish Story Worth Repeating
I was fortunate to have the opportunity this past week to visit the famous Pike Place Fish Market in Seattle. You may be familiar with the “Fish Philosophy” that has been the focus of many books, videos, and articles. This place is where it started.
Read More »What can your dealership learn from Starbucks?
By Fran O’Hagan – President, Pied Piper Management Co. – Are Starbucks baristas hired only if they love coffee, or only if they already have experience making a cappuccino? And does a Starbucks manager dread losing an employee since the departing employee’s “tribal knowledge” will be so hard to teach to a new hire? No. The Starbucks business model embraces ...
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