Guest Blog

Social networking shortcuts

With skeleton crews working overtime to keep dealerships’ doors open, social networking sites are often at the bottom of their To-Do lists. Here are some tools to make managing the sites less time consuming.

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Ideas are Currency

Does success follow a company that decides to replicate or assimilate someone else's products? Imitation is the sincerest form of flattery but will it be competitive?

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Remember Your First Time?

While that may not be possible for every customer, it may be a good idea to try to go the extra mile with this first-time buyer by giving him or her some extra attention.

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Use body language to close sales

All of our parents etched the phrase “actions speak louder than words” into our heads, and this is personified in the sales scenario. The interaction between a salesperson and a customer contains continuous giving and receiving of wordless signals, to and from both parties.

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