I used to make fun of the word “philosophy.” Thought it was too impractical, too theoretical, and too useless. Wow, was I wrong.
Read More »Guest Blog
Build Offers Your Customers Won’t Refuse
Just as there are ways to build boats with smooth sleek lines, there are smooth and sleek ways to ask your prospects to buy.
Read More »An action plan for sailing into 2011
Here are three futile ways to plan, and two strong approaches for making sure your plans actually get implemented for the new season…
Read More »Lead for Sustained Success
The real test of leadership is not in the moment, but in the long term.
Read More »Price (Un)conscious?
I visit a lot of multiple-listing websites in my daily course of work. These include both aggregate sites and individual dealer sites. It still surprises me how many listing have either (obvious) incorrect prices or not at all.
Read More »Dealer Cost vs. Customer Service and Loyalty
In the end, it is not going to matter whether or not the consumer knows what a dealer pays for a boat from the manufacturer. In the end, what matters most to consumers is the level of customer service that they receive. What matters most is that the consumer feels that they received the best value for what they have purchased.
Read More »Leverage Your Resources to Achieve Sustainable Success
For now I want to concentrate on the idea that you have resources for sustaining success that you can turn to over and over again. In doing so, you can successfully build on your earlier achievements and continually improve your performance and results.
Read More »Listen First, Then Engage! Monitoring and Engagement Tools.
Here is the question we are going to answer: How can I use social media to listen and make a connection?
Read More »Where do we go from here?
We are doing some very old-fashioned activities right now. We are postponing the purchase of everything we want in order to shore up our savings and eliminate our credit card debt.
Read More »Hard times: Are they real or only in your mind?
I think it is hard for anyone to understand the reality that change and difficulties offer opportunity. Some are opportunities we never thought of as possibilities.
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