Guest Blog

If you’re sitting there waiting for your customers to come back let’s explore a few thoughts.

By Jim Ackerman and Paul Furse — For most dealers, your trophies go largely unnoticed, to the detriment of your sales. Wait. What trophies? Not just races won or awards given, although they’re part of the mix, but also the training, credentials, certifications, experience and history of your dealership. You see, most dealers simply take the ads slicks they’ve been ...

I’m always asked about posting content to Facebook and Twitter. I receive questions like: How many times a week should I post content? When should I post content? What kind of content should I post? These are all valid questions that should be part of your social media strategy. To answer these questions, we have to separate Facebook and Twitter to give you the best answer.

There are a few key common denominators between the academic and corporate environments. One of the biggest is that formerly successful people who are unable to sustain their success failed to make the connection between their past successes and their potential future successes.

Everyone in line at Disney knew what the cost of the food was, but they still got in line and paid the price. This is no different than someone who uses SeeDealerCost.com, goes to a dealership and then buys the boat.

A QR Code (short for Quick Response) is a matrix code or 2D code. Using a smart-phone, a person merely points and scans and they’re launched into the virtual world! You can link a QR Code to a number of different end points. When your customer scans the QR Code, you can send them a text with your contact information, direct them to a video, link them to your website or Facebook page, or give away prizes. There’s no limit to what you can do with QR Codes.

Some people dig for gold. Others dig for oil. I like to dig for habits that people use to achieve success over an extended period of time.

I was a little taken back when I read the headline on CNNMoney.com: “Subway beats McDonald’s to become top restaurant chain.” How could that be? I thought no one could beat McDonald’s. Intrigued, I followed the link.

I used to make fun of the word “philosophy.” Thought it was too impractical, too theoretical, and too useless. Wow, was I wrong.

Just as there are ways to build boats with smooth sleek lines, there are smooth and sleek ways to ask your prospects to buy.