Guest Blog

If you’ve got it, if you’ve done it, flaunt it

By Jim Ackerman and Paul Furse — For most dealers, your trophies go largely unnoticed, to the detriment of your sales. Wait. What trophies? Not just races won or awards given, although they’re part of the mix, but also the training, credentials, certifications, experience and history of your dealership. You see, most dealers simply take the ads slicks they’ve been ...

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Posting content to Facebook and Twitter – When, What and How

I’m always asked about posting content to Facebook and Twitter. I receive questions like: How many times a week should I post content? When should I post content? What kind of content should I post? These are all valid questions that should be part of your social media strategy. To answer these questions, we have to separate Facebook and Twitter to give you the best answer.

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What we all can learn from a mouse

Everyone in line at Disney knew what the cost of the food was, but they still got in line and paid the price. This is no different than someone who uses SeeDealerCost.com, goes to a dealership and then buys the boat.

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QR Codes – How They Fit Into Your Social Media Strategy

A QR Code (short for Quick Response) is a matrix code or 2D code. Using a smart-phone, a person merely points and scans and they’re launched into the virtual world! You can link a QR Code to a number of different end points. When your customer scans the QR Code, you can send them a text with your contact information, direct them to a video, link them to your website or Facebook page, or give away prizes. There’s no limit to what you can do with QR Codes.

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Doing what your competition won’t

I was a little taken back when I read the headline on CNNMoney.com: “Subway beats McDonald’s to become top restaurant chain.” How could that be? I thought no one could beat McDonald’s. Intrigued, I followed the link.

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