Guest Blog

A QR Code (short for Quick Response) is a matrix code or 2D code. Using a smart-phone, a person merely points and scans and they’re launched into the virtual world! You can link a QR Code to a number of different end points. When your customer scans the QR Code, you can send them a text with your contact information, direct them to a video, link them to your website or Facebook page, or give away prizes. There’s no limit to what you can do with QR Codes.

Some people dig for gold. Others dig for oil. I like to dig for habits that people use to achieve success over an extended period of time.

I was a little taken back when I read the headline on CNNMoney.com: “Subway beats McDonald’s to become top restaurant chain.” How could that be? I thought no one could beat McDonald’s. Intrigued, I followed the link.

I used to make fun of the word “philosophy.” Thought it was too impractical, too theoretical, and too useless. Wow, was I wrong.

Just as there are ways to build boats with smooth sleek lines, there are smooth and sleek ways to ask your prospects to buy.

Here are three futile ways to plan, and two strong approaches for making sure your plans actually get implemented for the new season…

The real test of leadership is not in the moment, but in the long term.

I visit a lot of multiple-listing websites in my daily course of work. These include both aggregate sites and individual dealer sites. It still surprises me how many listing have either (obvious) incorrect prices or not at all.

In the end, it is not going to matter whether or not the consumer knows what a dealer pays for a boat from the manufacturer. In the end, what matters most to consumers is the level of customer service that they receive. What matters most is that the consumer feels that they received the best value for what they have purchased.

For now I want to concentrate on the idea that you have resources for sustaining success that you can turn to over and over again. In doing so, you can successfully build on your earlier achievements and continually improve your performance and results.