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Guest Blog

What’s your pre-owned strategy?

In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows that we are very excited about our growth in 2018. When reviewing the concerns going into 2018, the top two were affordability of boating and lack of skilled labor craftsmen for new boat production challenges. With those two concerns, perhaps ...

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Why email is (still) so powerful

You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold a managerial role at one. It’s likely that you want to market your business and promote your inventory in the most effective way, but you have limited resources. You just don’t have the time to devote to everything, which is ...

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Walking the charitable walk

It’s no secret that corporate responsibility and community support are main core values here at IGY Marinas. However, it doesn’t matter how much you talk about giving back to your community, if you don’t actually follow through with your promises. The easiest way to do that would be to just write a check and call it a day. But not ...

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Earn more customers, win more sales with mobile marketing strategies

A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They might have expanded their reach with digital by emailing an advertisement instead of printing flyers, or creating graphics to promote a sale on their dealership’s Facebook page. Today, the digital landscape has expanded on a huge scale, and it’s not ...

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Businesses need to come full circle with community support

Every business has a desire to make a difference in its community. In times of crisis it is more important than ever to rally together to provide support where it is needed. When local businesses and communities band together to support a common community goal, the recovery from natural disasters and other unexpected emergency situations is much faster, however, when ...

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Three Steps to Amp Up Boat Show Marketing Using Facebook

Our local boat shows still drive the majority of revenue at the dealer level and in some cases, the budget to exhibit is over half of your annual marketing budget. Just exhibiting, however, and marketing your attendance with emails is not enough sometimes in today’s digital world. Leveraging Facebook with the below action plan of Pre, During and Post boat ...

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Big Shoes to Fill

Last month our company, Correct Craft, celebrated the 100th birthday of Ralph Meloon, a son of our founder and lifelong member of the Correct Craft team. Ralph has had a tremendous impact on our company and has served pretty much every key role at Correct Craft including President and Chairman. He still serves today as our Chairman Emeritus and we ...

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Voice search’s rise is great news for marine dealerships

“Siri, tell me how much a 2018 Cobalt Surf R7 costs.” “Siri, find one of those near me.” “Siri, give me directions to the dealership.” Not only do search engines like Google simplify the process of finding the answers you need, but now you don’t even need to type your question into a search bar. Voice search on smartphones has ...

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