Guest Blog
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Get a jump on boat show follow-up
Bob McCann, Director of Education, ARI – We find that most new prospects who visit a dealer’s booth at a…
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Why Shortcuts Ruin Results
By Dan Coughlin, The Dan Coughlin Co. – People are often categorized into groups by things like their gender, race,…
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5 tips for using QR codes
According to recent statistics, in the month of June, 14 million U.S. mobile phone users used their smart phones to…
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Build pre-show buzz
Boat show season is right around the corner and winter will be here before you know it. What plans are…
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Is American Express Your Competitor?
By Jeff Scherer, Lifestyle Integrated Inc. – When I started in marine marketing over 10 years ago, we preached the…
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Pride: A Core Value for Sustaining Success over the Long Term
By Dan Coughlin, The Coughlin Co. – Pride has gotten a bad rap over the years. First, it got lumped…
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Cloning Customers with Customers – Part 2
By Jim Ackerman, President of Ascend Marketing – In our last column we suggested that the hit-and-miss approach to referral…
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Cloning Customers With Customers
Don’t you love it when someone walks into your dealership and says, “My friend Alex told me all about you…
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Referral Hearty Deck Party…
What does it cost you to acquire a new customer? It’s important to know, it’s easy to figure out, and…
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The Advantages of Disadvantages
By Dan Coughlin, The Dan Coughlin Co. — Many great achievements can be traced back to overcoming disadvantages. Many great…
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