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Brianna Liestman

Amazon files lawsuit against users selling fake reviews

The Internet has been described as the new “word of mouth,” particularly with the advent of online reviews. You can see in real time just what other people thank about a business’s services or products, positive or negative. So if someone is providing false information in an online review, it should be treated with the same severity of slander or ...

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Fly fishing for women

I love when someone uses their passion for an industry to fulfill a gap they see in the market. I particularly love when that industry is boating. Last year, April Archer launched her own fly-fishing business, Sarabella Fishing, tailored primarily to women and girls. She designs customer fly-fishing rods made specifically for women and girls. The company’s goal is to empower more women ...

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Clock out on time – you will get more done

When there’s so much to get done and not enough time to do it, the answer to being more efficient may not be putting in more hours – it’s leaving right on time. That sounds counterintuitive, but there is data to back up the notion. An article from The Guardian noted that evidence exists to suggest the number of hours ...

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#BICoverPics contest ends tomorrow

We’ve been having some fun at Boating Industry with our #BICoverPics social media contest. There have been photos of staff members’ children, superhero recreations, selfies and more. We wanted to try and have some fun with the contest ourselves because we want to use as many fun photos from you all as possible in a display at the Marine Dealer Conference & ...

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High school class of 2025 on track to be most diverse ever

As we have discussed previously, the demographics in the United States are steadily changing: Only 59 percent of Millennials are white and the younger generations only continue to become more diverse. This was recently highlighted even further in a recent study from the Pew Research Center. According to the study’s findings, the graduating high school class of 2025 (currently in ...

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Snapchat users view four billion videos a day

As with any new social media trend, it’s important to tread lightly and not completely alter your marketing plan when considering its use in your business. That being said, it is worth taking note when a platform begins to gain significant traffic. Take Snapchat, for example. According to recent data from the social network, viewers are watching 4 billion videos ...

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Don’t burn bridges you want to cross again

Once an employee gives notice they are leaving a job, the process of erasing said employee from our brain space begins. We start working on bringing in a new person and writing off the former employee. Good riddance, right? Wrong, at least if job trends are any indication. In recent years, the rise of “boomerang employees” has become more pronounced. ...

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