Brianna Liestman

Facebook released data on Sunday charting its growth with videos uploaded to their social media platform, announcing there has been an average of more than one billion video views on their site every day since June of this year. YouTube last reported four billion views per day back in 2012 and has continued to grow. However, video views on Facebook ...

As a young girl I admired a number of women, but all the pop stars and TV show characters were eclipsed by how much I looked up to my aunt. Interestingly enough, my aunt is an avid boater. My aunt cruised in the family boat, water-skied and knee boarded across the lake every weekend as much as, if not more ...

The ALS Ice Bucket Challenge may seem like an Internet fad but it has a wealth of substance; as of today, the ALS Association has received $88.5 million in donations, compared to $2.6 million during the same period last year. 1.9 million of this past month’s donors are new to the cause. Ice bucket challenge videos have been incredibly popular on ...

Most people will access your business from the Internet before you ever see them face-to-face. You can create a dynamic website paired with an excellent social media presence, but a customer can be turned away quickly by the new word-of-mouth: a negative online review. The problem with a negative review is twofold: not only is it evidence of an unsatisfied ...

Hashtags are important for driving traffic to your social media posts – they increase your visibility with a range of audiences you may be unable to reach otherwise. Now that hashtag is an official word in the Scrabble dictionary (a 14 points I look forward to using during my next heated game), we should take time to focus on how best to ...

With EA Sports’ preview of an emotionally intelligent video game, it has me thinking about the importance of a strong emotional intelligence in all walks of life – not just as a computer-generated soccer fan. Prior to the 1990s, we only saw IQ as the gold standard for rating a person’s likelihood to succeed. Now EI is a ubiquitous measurement ...

This week I was welcomed aboard the Boating Industry team as the new Managing Editor and I couldn’t be happier to be here. Compared to my most recent background – blogging on the business of law and topics in firm management – I expect writing for the marina industry to be more…relaxing. Your consumers are likely happier to be using ...