Brianna Liestman
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A heartfelt thank you from an MDCE newbie
I’m on my fourth day of MDCE and you’d think I’d be exhausted by now, hiding in a booth with…
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Engage in the issues concerning our industry
Did you take a “voting selfie” on November 4? I certainly did – I have one from every election I’ve…
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Destructive heroes in the dealership
We may love destructive anti-heroes in our movies and TV shows, but they’re a lot less amusing in the dealership;…
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Innovate at the pace of your consumers
After only a year, Atavist Books will be shutting its doors. The book publishing company promised digital-only novels, asserting, “We…
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Promoting life jacket safety should be a top priority
Catching up on my local news this weekend was sobering, as news broke of two different drownings within 24 hours…
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Be a leader, not a friend, when implementing change
While reading Bill Fischer’s editorial this morning, I thought how awful it must be to act as a leader during…
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Celebrate the U.S. Navy’s birthday on October 13
October 13 marks 239 years for the U.S. Navy. Its roots trace back to the American Revolution when the Continental…
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Prep your customers for cold water boating
Here in Minnesota, it seems like all of our boating is cold water boating. I don’t think too much about…
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The power of nostalgia among millenials
I am very much a 1990s kid, so when the news broke about Surge soda – a very popular alternative…
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What we can learn from the iPhone 6 release
While the new iPhone still isn’t waterproof, Apple’s announcement last week excited consumers with new products and improved models. And…
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