Brianna Liestman
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Engage in Independence Day excitement
As I have counted down the days to Independence Day, I have daydreamed about all of the activities I will…
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Fit boating into Millennials’ financial framework
In our Reaching New Markets webinar last week, we received a number of insightful questions and comments after panelists Raul…
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Get involved with Operation Dry Water
I sign up for Google Alerts on boating topics in order to see what interesting things are occurring in the…
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Value-based companies attract younger buyers
Courting younger buyers is certainly not easy, but one way marine businesses may be able to attract them is to highlight…
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Top 100 dealers are committed to customers
Over the past week, I was fortunate to visit three of our Top 100 dealers for the first time: Wayzata…
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Without audience strategy, you have no content strategy
Some members of the Boating Industry staff attended the Minnesota Magazine and Publishing Association Summit last week, which was a…
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National Safe Boating Week is May 16 to 22
What are you doing to make sure your boaters are safe this season? Hopefully you are preparing to participate in…
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Keeping the Cuba conversation open
The U.S. Treasury and Commerce departments recently approved ferry services between Florida and Cuba for four companies, with more companies…
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Social media your customers can enjoy
As I have been working on the digital marketing article with associate editor Nicholas Upton for the upcoming June/July 2015…
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Generational generalizations
While interviewing Dr. Michael O’Connor, executive vice president of Spader Business Planning, I asked how developing Millennials for future leadership…
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