As digital marketing continues to advance, it becomes more crucial than ever to cater to your prospects throughout the customer journey. But it can be hard enough to implement the right digital strategy to reach your target audience, let alone an individual prospect with his or her own unique actions and experiences. One way to break into the customer journey ...

Dear President Trump, I cannot imagine how tough a job it is being President. Though I am sure you receive lots of advice, I would like to share a few thoughts on topics I hope you will consider as you enter your third year in office: Trade War – As previous Co-Chair of the Manufacturing Council’s Trade and Tax Policy ...

From the Florida Panhandle to the Keys, Floridians and tourists alike flock to our pristine waters year-round to enjoy some of the best boating experiences the United States has to offer. While many know Florida is the ideal destination for a day on the water, what’s less well known is the significant impact recreational boating has on the state's economy. According ...

Driving traffic to your dealership website, especially without the right digital marketing tools, can be a challenge. Keeping people on your website can be even tougher, and in order to earn an online lead that converts to a sale, those people most likely need to visit your site more than once. Consider the amount of distractions available to people online ...

Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and specific, allowing you to pinpoint audiences that are likely to be in the market for your products. However, online users don’t stay on a search engine forever. It is just the first step they take before visiting the website they ...

We don’t think we need to convince dealers that a great dealership website is important. As we near the end of 2018, most people realize how much of an impact a website has on the success of a business. The majority of online shoppers will visit your dealership online before they ever step foot in your store. So, the question ...

Word of mouth has always been the best advertising strategy for local businesses. When a customer is raving about your dealership to friends, family, neighbors, or co-workers, you’ve hit the jackpot. People are much more likely to trust a personal recommendation than an advertisement. On the other hand, negative talk about your business can be detrimental. Now that both happy ...

The U.S. is currently in a crisis that is impacting our domestic businesses and will likely have a long-term negative impact on our country. This crisis is impacting almost every U.S. company. It is a crisis that is limiting economic growth and wealth generation in the U.S. and, if not solved, will eventually threaten our national security. In fact, when ...

As we move into the autumn months, many are looking back fondly on time spent this summer enjoying America’s great outdoors. Whether a family vacation to one of America’s majestic national parks or an afternoon enjoyed with friends on one of our country’s countless waterways, the memories made will be everlasting. And, in the process, many played an important role ...

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are a powerful pair. Just like other dynamic duos – Batman and Robin, peanut butter and jelly – they’re better together than apart. They are both highly valuable tools that help your dealership website perform at the highest possible level and bring in more sales opportunities for your business. To take ...