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Blog Spotlight

Hey, D.C. – The House is on Fire!

In the late 1990’s the U.S. government was running a budget surplus with plans to be totally out of debt by 2006. Shortly after the new millennium our leaders decided to cut taxes, add prescription drugs as a new Medicare entitlement, and fight two wars on a credit card, all of which created significant annual deficits and turned a good ...

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Words create our world

Words wield enormous power. They can build up or break down. They can persuade or dissuade. Connect or disconnect. Words can form wonderful pathways of understanding and create a capacity to change. They can open us up to new truths. They can impact the direction of our lives. Yes, words matter. And not just to someone who makes their living ...

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Living (Aboard) the Dream

No, The Dream is not the name of our new boat, although it's not a bad name for a boat. And no, this isn't where we live. Yet. It is, however, a picture taken from a restaurant window in Redondo Beach, California, where we enjoyed a waterside Easter weekend dinner. And it does resemble my future dream; a picture I ...

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Let’s go spring…do your thing!

April 15. It’s highlighted on my calendar every year. No, it’s not a reminder to get my taxes in at the last minute. Rather it’s the average ice-out date on my favorite Minneapolis-area metro lake. And unfortunately, owing to a long and severe winter, we’re not going to make that this year. My favorite lake is big; 15,000 acres to ...

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Creating content that converts

In the marketing world we always hear the phrase, “Content is King.” We see that ways of consuming content, from reading blogs to streaming video and through any channel in between, is more popular than ever. But what is it about content that draws so much attention? And how can we make sure that our content is performing at the ...

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Permission to Come Aboard

It has been years, perhaps even decades, since I have thought about my first-ever boating experience as a kid. The only reason I am thinking of it now is because my introduction to boating, inauspicious as it was, is a logical place to begin my introductory blog as the new content director for Boating Industry. One of my dad’s jobs ...

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Reading equals success

At Correct Craft and our companies, we have a reading culture that has significantly contributed to our success. We talk about the importance of being “learners” vs. “knowers” and reading plays a key role in our focus on continuous improvement; at pretty much any given time some group of our team is working through a book. Our team knows I ...

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Prioritize quality over quantity for best ROI

Email marketing has been around nearly as long as the Internet has existed, but the nature of this digital strategy has changed quite a bit since its inception. While it provides a great platform for reaching customers, it is no longer a wise choice to overload customers with emails. With time, customers have gotten more selective when it comes to ...

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Boat Shows: It’s a small world after all

Industry field visits are a great way to toss off the frosty cobwebs that can fill a transitioning trade press editor’s schedule. That’s especially true if a record-setting weather outside is creating a mental winter of discontent inside. While my Boating Industry magazine brethren headed to a busy week at the Miami International Boat Show, I hit the small show ...

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Ending retaliatory tariffs with USMCA ratification

Each year the boating industry gravitates to its biggest (and sunniest) boat show in Miami to meet and discuss important issues and last week was no exception. During numerous board meetings, roundtables and other industry gatherings we worked together to tackle some of our top concerns. And, global trade and tariffs were at the top of the list in every ...

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